#731827#731827
#731827 is a dark, vivid red. Relative luminance 0.044; OKLCH L 37.0% C 0.124 H 16.9°. Best body text is #FFFFFF at 11.12:1 contrast (WCAG AA passes).
Color values
| HEX | #731827 |
|---|---|
| RGB | rgb(115, 24, 39) |
| HSL | hsl(350, 65%, 27%) |
| HSV | hsv(350, 79%, 45%) |
| CMYK | cmyk(0%, 79.1%, 66.1%, 54.9%) |
| CIE-LAB | lab(25.09, 39.82, 15.02) |
| CIE-LCH | lch(25.09, 42.56, 20.67°) |
| OKLab | oklab(36.98% 0.1188 0.0362) |
| OKLCH | oklch(36.98% 0.124 16.9) |
| XYZ | xyz(7.7639, 4.4457, 2.3684) |
| Luminance | 0.0445 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Wine Red
#7B0323
ΔE00 2.55
Burgundy
#800020
ΔE00 3.74
Claret
#680018
ΔE00 4.02
Bordeaux
#7B002C
ΔE00 4.04
Maroon (survey)
#650021
ΔE00 4.68
Wine
#722F37
ΔE00 5.16
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731827 #187364
analogous
#731855 #731827 #733718
triadic
#731827 #277318 #182773
tetradic
#731827 #557318 #187364 #371873
square
#731827 #557318 #187364 #371873
split-complementary
#731827 #187337 #185573
monochromatic
#190509 #400D16 #731827 #A62338 #D4314C
Accessibility & contrast
On white
11.12
#731827 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.89
#731827 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731827
11.12:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731827 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731827 | 1.00 | 11.12 | 1.89 | 11.12 |
| #FFFFFF | 11.12 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.89 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 11.12 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#322F27
Deuteranopia (green-blind)
#494224
Tritanopia (blue-blind)
#7F001E
Achromatopsia (no color)
#3B3B3B
Design tokens & code
CSS
--color: #731827; /* rgb */ color: rgb(115, 24, 39); /* oklch */ color: oklch(37.0% 0.124 16.9);
Tailwind
colors: {
custom: {
50: '#a15e60',
500: '#731827',
950: '#000000',
},
}SCSS
$custom: #731827; $custom-light: #a15e60; $custom-dark: #000000;
JSON
{
"hex": "#731827",
"rgb": {
"r": 115,
"g": 24,
"b": 39
},
"hsl": {
"h": 350.11,
"s": 65.468,
"l": 27.255
},
"oklch": {
"l": 0.36982,
"c": 0.12421,
"h": 16.9
},
"luminance": 0.04445
}Semantic roles & 50–950 ramp
primary
#731827
secondary
#3FA897
accent
#E8CD3F
background
#FAF5F5
surface
#F4E9E9
border
#CEC5C5
text
#100505
muted
#7F7979