#731823#731823
#731823 is a dark, vivid red. Relative luminance 0.044; OKLCH L 36.9% C 0.124 H 19.6°. Best body text is #FFFFFF at 11.15:1 contrast (WCAG AA passes).
Color values
| HEX | #731823 |
|---|---|
| RGB | rgb(115, 24, 35) |
| HSL | hsl(353, 65%, 27%) |
| HSV | hsv(353, 79%, 45%) |
| CMYK | cmyk(0%, 79.1%, 69.6%, 54.9%) |
| CIE-LAB | lab(25.02, 39.57, 17.62) |
| CIE-LCH | lch(25.02, 43.31, 24.00°) |
| OKLab | oklab(36.9% 0.1171 0.0416) |
| OKLCH | oklch(36.9% 0.124 19.6) |
| XYZ | xyz(7.7011, 4.4206, 2.0375) |
| Luminance | 0.0442 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Wine Red
#7B0323
ΔE00 2.79
Burgundy
#800020
ΔE00 3.23
Claret
#680018
ΔE00 3.63
Bordeaux
#7B002C
ΔE00 5.38
Maroon (survey)
#650021
ΔE00 5.65
Rosewood
#65000B
ΔE00 5.76
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731823 #187368
analogous
#731851 #731823 #733A18
triadic
#731823 #237318 #182373
tetradic
#731823 #517318 #187368 #3A1873
square
#731823 #517318 #187368 #3A1873
split-complementary
#731823 #18733A #185173
monochromatic
#190508 #400D14 #731823 #A62332 #D43145
Accessibility & contrast
On white
11.15
#731823 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.88
#731823 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731823
11.15:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731823 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731823 | 1.00 | 11.15 | 1.88 | 11.15 |
| #FFFFFF | 11.15 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.88 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 11.15 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#322F23
Deuteranopia (green-blind)
#494220
Tritanopia (blue-blind)
#7F001D
Achromatopsia (no color)
#3B3B3B
Design tokens & code
CSS
--color: #731823; /* rgb */ color: rgb(115, 24, 35); /* oklch */ color: oklch(36.9% 0.124 19.6);
Tailwind
colors: {
custom: {
50: '#a25e5d',
500: '#731823',
950: '#000000',
},
}SCSS
$custom: #731823; $custom-light: #a25e5d; $custom-dark: #000000;
JSON
{
"hex": "#731823",
"rgb": {
"r": 115,
"g": 24,
"b": 35
},
"hsl": {
"h": 352.747,
"s": 65.468,
"l": 27.255
},
"oklch": {
"l": 0.36899,
"c": 0.12428,
"h": 19.6
},
"luminance": 0.04419
}Semantic roles & 50–950 ramp
primary
#731823
secondary
#3FA89B
accent
#E8D43F
background
#FAF5F5
surface
#F4E9E9
border
#CEC5C5
text
#100504
muted
#7F7979