#731796#731796

#731796 is a dark, vivid purple. Relative luminance 0.065; OKLCH L 42.7% C 0.193 H 313.9°. Best body text is #FFFFFF at 9.16:1 contrast (WCAG AA passes).

Color values

HEX	#731796
RGB	rgb(115, 23, 150)
HSL	hsl(283, 73%, 34%)
HSV	hsv(283, 85%, 59%)
CMYK	cmyk(23.3%, 84.7%, 0%, 41.2%)
CIE-LAB	lab(30.54, 56.20, -49.04)
CIE-LCH	lch(30.54, 74.59, 318.89°)
OKLab	oklab(42.68% 0.1335 -0.1388)
OKLCH	oklch(42.68% 0.193 313.9)
XYZ	xyz(12.8807, 6.4601, 29.4167)
Luminance	0.0646 (WCAG relative)
Temperature	cool
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731796 #3A9617

analogous

#341796 #731796 #96177A

triadic

#731796 #967317 #179673

tetradic

#731796 #963417 #3A9617 #177A96

square

#731796 #963417 #3A9617 #177A96

split-complementary

#731796 #7A9617 #179634

monochromatic

#22072C #4A0F61 #731796 #9C1FCB #B745E2

Accessibility & contrast

On white

9.16

#731796 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.29

#731796 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731796

9.16:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731796	#FFFFFF	#000000	##FFFFFF
##731796	1.00	9.16	2.29	9.16
#FFFFFF	9.16	1.00	21.00	1.00
#000000	2.29	21.00	1.00	21.00
##FFFFFF	9.16	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#004399

Deuteranopia (green-blind)

#034A93

Tritanopia (blue-blind)

#6F3859

Achromatopsia (no color)

#484848

Design tokens & code

CSS

--color: #731796;
/* rgb */ color: rgb(115, 23, 150);
/* oklch */ color: oklch(42.7% 0.193 313.9);

Tailwind

colors: {
  custom: {
    50: '#a062b6',
    500: '#731796',
    950: '#000000',
  },
}

SCSS

$custom: #731796;
$custom-light: #a062b6;
$custom-dark: #000000;

JSON

{
  "hex": "#731796",
  "rgb": {
    "r": 115,
    "g": 23,
    "b": 150
  },
  "hsl": {
    "h": 283.465,
    "s": 73.41,
    "l": 33.922
  },
  "oklch": {
    "l": 0.42678,
    "c": 0.19255,
    "h": 313.9
  },
  "luminance": 0.0646
}

Semantic roles & 50–950 ramp

primary

#731796

secondary

#68C345

accent

#F0386B

background

#FAF6FB

surface

#F4EBF6

border

#CEC6D0

text

#0F0611

muted

#7F7A80

Preview Lab

Preview with #731796

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →