#731785#731785

#731785 is a dark, vivid purple. Relative luminance 0.060; OKLCH L 41.4% C 0.178 H 320.2°. Best body text is #FFFFFF at 9.59:1 contrast (WCAG AA passes).

Color values

HEX	#731785
RGB	rgb(115, 23, 133)
HSL	hsl(290, 71%, 31%)
HSV	hsv(290, 83%, 52%)
CMYK	cmyk(13.5%, 82.7%, 0%, 47.8%)
CIE-LAB	lab(29.29, 52.87, -40.54)
CIE-LCH	lch(29.29, 66.62, 322.51°)
OKLab	oklab(41.4% 0.1368 -0.1138)
OKLCH	oklch(41.4% 0.178 320.2)
XYZ	xyz(11.6097, 5.9517, 22.7230)
Luminance	0.0595 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731785 #298517

analogous

#3C1785 #731785 #851760

triadic

#731785 #857317 #178573

tetradic

#731785 #853C17 #298517 #176085

square

#731785 #853C17 #298517 #176085

split-complementary

#731785 #608517 #17853C

monochromatic

#19051D #460E51 #731785 #A020B9 #C23ADD

Accessibility & contrast

On white

9.59

#731785 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.19

#731785 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731785

9.59:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731785	#FFFFFF	#000000	##FFFFFF
##731785	1.00	9.59	2.19	9.59
#FFFFFF	9.59	1.00	21.00	1.00
#000000	2.19	21.00	1.00	21.00
##FFFFFF	9.59	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003F88

Deuteranopia (green-blind)

#234883

Tritanopia (blue-blind)

#73304F

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #731785;
/* rgb */ color: rgb(115, 23, 133);
/* oklch */ color: oklch(41.4% 0.178 320.2);

Tailwind

colors: {
  custom: {
    50: '#9f61a9',
    500: '#731785',
    950: '#000000',
  },
}

SCSS

$custom: #731785;
$custom-light: #9f61a9;
$custom-dark: #000000;

JSON

{
  "hex": "#731785",
  "rgb": {
    "r": 115,
    "g": 23,
    "b": 133
  },
  "hsl": {
    "h": 290.182,
    "s": 70.513,
    "l": 30.588
  },
  "oklch": {
    "l": 0.41403,
    "c": 0.17795,
    "h": 320.2
  },
  "luminance": 0.05951
}

Semantic roles & 50–950 ramp

primary

#731785

secondary

#53B93F

accent

#ED3B58

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F0610

muted

#7F7A7F

Preview Lab

Preview with #731785

Body copy rendered with the generated semantic roles for this colour.

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