#731783#731783

#731783 is a dark, vivid purple. Relative luminance 0.059; OKLCH L 41.3% C 0.176 H 321.0°. Best body text is #FFFFFF at 9.64:1 contrast (WCAG AA passes).

Color values

HEX	#731783
RGB	rgb(115, 23, 131)
HSL	hsl(291, 70%, 30%)
HSV	hsv(291, 82%, 51%)
CMYK	cmyk(12.2%, 82.4%, 0%, 48.6%)
CIE-LAB	lab(29.15, 52.49, -39.52)
CIE-LCH	lch(29.15, 65.70, 323.03°)
OKLab	oklab(41.26% 0.1371 -0.1108)
OKLCH	oklch(41.26% 0.176 321)
XYZ	xyz(11.4729, 5.8970, 22.0022)
Luminance	0.0590 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731783 #278317

analogous

#3D1783 #731783 #83175D

triadic

#731783 #837317 #178373

tetradic

#731783 #833D17 #278317 #175D83

square

#731783 #833D17 #278317 #175D83

split-complementary

#731783 #5D8317 #17833D

monochromatic

#18051B #450E4F #731783 #A120B7 #C438DC

Accessibility & contrast

On white

9.64

#731783 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.18

#731783 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731783

9.64:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731783	#FFFFFF	#000000	##FFFFFF
##731783	1.00	9.64	2.18	9.64
#FFFFFF	9.64	1.00	21.00	1.00
#000000	2.18	21.00	1.00	21.00
##FFFFFF	9.64	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003E86

Deuteranopia (green-blind)

#254881

Tritanopia (blue-blind)

#742F4E

Achromatopsia (no color)

#454545

Design tokens & code

CSS

--color: #731783;
/* rgb */ color: rgb(115, 23, 131);
/* oklch */ color: oklch(41.3% 0.176 321.0);

Tailwind

colors: {
  custom: {
    50: '#9f61a8',
    500: '#731783',
    950: '#000000',
  },
}

SCSS

$custom: #731783;
$custom-light: #9f61a8;
$custom-dark: #000000;

JSON

{
  "hex": "#731783",
  "rgb": {
    "r": 115,
    "g": 23,
    "b": 131
  },
  "hsl": {
    "h": 291.111,
    "s": 70.13,
    "l": 30.196
  },
  "oklch": {
    "l": 0.41261,
    "c": 0.17627,
    "h": 321
  },
  "luminance": 0.05896
}

Semantic roles & 50–950 ramp

primary

#731783

secondary

#50B73F

accent

#ED3B55

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #731783

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →