#731780#731780

#731780 is a dark, vivid purple. Relative luminance 0.058; OKLCH L 41.0% C 0.174 H 322.3°. Best body text is #FFFFFF at 9.71:1 contrast (WCAG AA passes).

Color values

HEX	#731780
RGB	rgb(115, 23, 128)
HSL	hsl(293, 70%, 30%)
HSV	hsv(293, 82%, 50%)
CMYK	cmyk(10.2%, 82%, 0%, 49.8%)
CIE-LAB	lab(28.95, 51.93, -37.96)
CIE-LCH	lch(28.95, 64.32, 323.83°)
OKLab	oklab(41.05% 0.1374 -0.1063)
OKLCH	oklch(41.05% 0.174 322.3)
XYZ	xyz(11.2725, 5.8168, 20.9469)
Luminance	0.0582 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731780 #248017

analogous

#3E1780 #731780 #801759

triadic

#731780 #807317 #178073

tetradic

#731780 #803E17 #248017 #175980

square

#731780 #803E17 #248017 #175980

split-complementary

#731780 #598017 #17803E

monochromatic

#17051A #440E4C #731780 #A220B4 #C736DB

Accessibility & contrast

On white

9.71

#731780 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.16

#731780 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731780

9.71:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731780	#FFFFFF	#000000	##FFFFFF
##731780	1.00	9.71	2.16	9.71
#FFFFFF	9.71	1.00	21.00	1.00
#000000	2.16	21.00	1.00	21.00
##FFFFFF	9.71	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003E83

Deuteranopia (green-blind)

#28487E

Tritanopia (blue-blind)

#742D4C

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #731780;
/* rgb */ color: rgb(115, 23, 128);
/* oklch */ color: oklch(41.0% 0.174 322.3);

Tailwind

colors: {
  custom: {
    50: '#9f61a5',
    500: '#731780',
    950: '#000000',
  },
}

SCSS

$custom: #731780;
$custom-light: #9f61a5;
$custom-dark: #000000;

JSON

{
  "hex": "#731780",
  "rgb": {
    "r": 115,
    "g": 23,
    "b": 128
  },
  "hsl": {
    "h": 292.571,
    "s": 69.536,
    "l": 29.608
  },
  "oklch": {
    "l": 0.4105,
    "c": 0.17374,
    "h": 322.3
  },
  "luminance": 0.05816
}

Semantic roles & 50–950 ramp

primary

#731780

secondary

#4DB43E

accent

#EC3B51

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F060F

muted

#7F7A7F

Preview Lab

Preview with #731780

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →