#73177D#73177D

#73177D is a dark, vivid purple. Relative luminance 0.057; OKLCH L 40.8% C 0.171 H 323.6°. Best body text is #FFFFFF at 9.78:1 contrast (WCAG AA passes).

Color values

HEX	#73177D
RGB	rgb(115, 23, 125)
HSL	hsl(294, 69%, 29%)
HSV	hsv(294, 82%, 49%)
CMYK	cmyk(8%, 81.6%, 0%, 51%)
CIE-LAB	lab(28.74, 51.37, -36.40)
CIE-LCH	lch(28.74, 62.96, 324.68°)
OKLab	oklab(40.84% 0.1378 -0.1017)
OKLCH	oklch(40.84% 0.171 323.6)
XYZ	xyz(11.0780, 5.7390, 19.9223)
Luminance	0.0574 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73177D #217D17

analogous

#40177D #73177D #7D1754

triadic

#73177D #7D7317 #177D73

tetradic

#73177D #7D4017 #217D17 #17547D

square

#73177D #7D4017 #217D17 #17547D

split-complementary

#73177D #547D17 #177D40

monochromatic

#18051A #430D49 #73177D #A321B1 #CA35DA

Accessibility & contrast

On white

9.78

#73177D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.15

#73177D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73177D

9.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73177D	#FFFFFF	#000000	##FFFFFF
##73177D	1.00	9.78	2.15	9.78
#FFFFFF	9.78	1.00	21.00	1.00
#000000	2.15	21.00	1.00	21.00
##FFFFFF	9.78	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003D80

Deuteranopia (green-blind)

#2A477B

Tritanopia (blue-blind)

#752C4A

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #73177d;
/* rgb */ color: rgb(115, 23, 125);
/* oklch */ color: oklch(40.8% 0.171 323.6);

Tailwind

colors: {
  custom: {
    50: '#9f61a3',
    500: '#73177d',
    950: '#000000',
  },
}

SCSS

$custom: #73177d;
$custom-light: #9f61a3;
$custom-dark: #000000;

JSON

{
  "hex": "#73177d",
  "rgb": {
    "r": 115,
    "g": 23,
    "b": 125
  },
  "hsl": {
    "h": 294.118,
    "s": 68.919,
    "l": 29.02
  },
  "oklch": {
    "l": 0.40844,
    "c": 0.17124,
    "h": 323.6
  },
  "luminance": 0.05738
}

Semantic roles & 50–950 ramp

primary

#73177D

secondary

#49B23E

accent

#EC3C4D

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F050F

muted

#7F7A7F

Preview Lab

Preview with #73177D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →