#731779#731779

#731779 is a dark, vivid purple. Relative luminance 0.056; OKLCH L 40.6% C 0.168 H 325.3°. Best body text is #FFFFFF at 9.87:1 contrast (WCAG AA passes).

Color values

HEX	#731779
RGB	rgb(115, 23, 121)
HSL	hsl(296, 68%, 28%)
HSV	hsv(296, 81%, 47%)
CMYK	cmyk(5%, 81%, 0%, 52.5%)
CIE-LAB	lab(28.48, 50.65, -34.29)
CIE-LCH	lch(28.48, 61.16, 325.90°)
OKLab	oklab(40.57% 0.1381 -0.0955)
OKLCH	oklch(40.57% 0.168 325.3)
XYZ	xyz(10.8276, 5.6388, 18.6036)
Luminance	0.0564 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731779 #1D7917

analogous

#421779 #731779 #79174E

triadic

#731779 #797317 #177973

tetradic

#731779 #794217 #1D7917 #174E79

square

#731779 #794217 #1D7917 #174E79

split-complementary

#731779 #4E7917 #177942

monochromatic

#18051A #420D46 #731779 #A421AC #CE32D8

Accessibility & contrast

On white

9.87

#731779 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.13

#731779 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731779

9.87:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731779	#FFFFFF	#000000	##FFFFFF
##731779	1.00	9.87	2.13	9.87
#FFFFFF	9.87	1.00	21.00	1.00
#000000	2.13	21.00	1.00	21.00
##FFFFFF	9.87	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003C7C

Deuteranopia (green-blind)

#2D4777

Tritanopia (blue-blind)

#762A48

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #731779;
/* rgb */ color: rgb(115, 23, 121);
/* oklch */ color: oklch(40.6% 0.168 325.3);

Tailwind

colors: {
  custom: {
    50: '#9f61a0',
    500: '#731779',
    950: '#000000',
  },
}

SCSS

$custom: #731779;
$custom-light: #9f61a0;
$custom-dark: #000000;

JSON

{
  "hex": "#731779",
  "rgb": {
    "r": 115,
    "g": 23,
    "b": 121
  },
  "hsl": {
    "h": 296.327,
    "s": 68.056,
    "l": 28.235
  },
  "oklch": {
    "l": 0.40574,
    "c": 0.16794,
    "h": 325.3
  },
  "luminance": 0.05638
}

Semantic roles & 50–950 ramp

primary

#731779

secondary

#45AE3E

accent

#EB3D48

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F050F

muted

#7F7A7E

Preview Lab

Preview with #731779

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →