#731778#731778

#731778 is a dark, vivid purple. Relative luminance 0.056; OKLCH L 40.5% C 0.167 H 325.8°. Best body text is #FFFFFF at 9.89:1 contrast (WCAG AA passes).

Color values

HEX	#731778
RGB	rgb(115, 23, 120)
HSL	hsl(297, 68%, 28%)
HSV	hsv(297, 81%, 47%)
CMYK	cmyk(4.2%, 80.8%, 0%, 52.9%)
CIE-LAB	lab(28.42, 50.47, -33.75)
CIE-LCH	lch(28.42, 60.72, 326.23°)
OKLab	oklab(40.51% 0.1382 -0.094)
OKLCH	oklch(40.51% 0.167 325.8)
XYZ	xyz(10.7666, 5.6144, 18.2823)
Luminance	0.0561 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731778 #1C7817

analogous

#421778 #731778 #78174C

triadic

#731778 #787317 #177873

tetradic

#731778 #784217 #1C7817 #174C78

square

#731778 #784217 #1C7817 #174C78

split-complementary

#731778 #4C7817 #177842

monochromatic

#19051A #420D45 #731778 #A421AB #CF32D8

Accessibility & contrast

On white

9.89

#731778 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.12

#731778 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731778

9.89:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731778	#FFFFFF	#000000	##FFFFFF
##731778	1.00	9.89	2.12	9.89
#FFFFFF	9.89	1.00	21.00	1.00
#000000	2.12	21.00	1.00	21.00
##FFFFFF	9.89	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003C7B

Deuteranopia (green-blind)

#2E4776

Tritanopia (blue-blind)

#762947

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #731778;
/* rgb */ color: rgb(115, 23, 120);
/* oklch */ color: oklch(40.5% 0.167 325.8);

Tailwind

colors: {
  custom: {
    50: '#9f619f',
    500: '#731778',
    950: '#000000',
  },
}

SCSS

$custom: #731778;
$custom-light: #9f619f;
$custom-dark: #000000;

JSON

{
  "hex": "#731778",
  "rgb": {
    "r": 115,
    "g": 23,
    "b": 120
  },
  "hsl": {
    "h": 296.907,
    "s": 67.832,
    "l": 28.039
  },
  "oklch": {
    "l": 0.40508,
    "c": 0.16712,
    "h": 325.8
  },
  "luminance": 0.05614
}

Semantic roles & 50–950 ramp

primary

#731778

secondary

#43AD3E

accent

#EB3D46

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #731778

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →