#731777#731777

#731777 is a dark, vivid purple. Relative luminance 0.056; OKLCH L 40.4% C 0.166 H 326.2°. Best body text is #FFFFFF at 9.92:1 contrast (WCAG AA passes).

Color values

HEX	#731777
RGB	rgb(115, 23, 119)
HSL	hsl(298, 68%, 28%)
HSV	hsv(298, 81%, 47%)
CMYK	cmyk(3.4%, 80.7%, 0%, 53.3%)
CIE-LAB	lab(28.35, 50.29, -33.22)
CIE-LCH	lch(28.35, 60.27, 326.55°)
OKLab	oklab(40.44% 0.1382 -0.0924)
OKLCH	oklch(40.44% 0.166 326.2)
XYZ	xyz(10.7062, 5.5903, 17.9643)
Luminance	0.0559 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731777 #1B7717

analogous

#431777 #731777 #77174B

triadic

#731777 #777317 #177773

tetradic

#731777 #774317 #1B7717 #174B77

square

#731777 #774317 #1B7717 #174B77

split-complementary

#731777 #4B7717 #177743

monochromatic

#19051A #410D44 #731777 #A521AA #D031D7

Accessibility & contrast

On white

9.92

#731777 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.12

#731777 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731777

9.92:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731777	#FFFFFF	#000000	##FFFFFF
##731777	1.00	9.92	2.12	9.92
#FFFFFF	9.92	1.00	21.00	1.00
#000000	2.12	21.00	1.00	21.00
##FFFFFF	9.92	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003C7A

Deuteranopia (green-blind)

#2F4775

Tritanopia (blue-blind)

#762947

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #731777;
/* rgb */ color: rgb(115, 23, 119);
/* oklch */ color: oklch(40.4% 0.166 326.2);

Tailwind

colors: {
  custom: {
    50: '#9f619f',
    500: '#731777',
    950: '#000000',
  },
}

SCSS

$custom: #731777;
$custom-light: #9f619f;
$custom-dark: #000000;

JSON

{
  "hex": "#731777",
  "rgb": {
    "r": 115,
    "g": 23,
    "b": 119
  },
  "hsl": {
    "h": 297.5,
    "s": 67.606,
    "l": 27.843
  },
  "oklch": {
    "l": 0.40442,
    "c": 0.16629,
    "h": 326.2
  },
  "luminance": 0.0559
}

Semantic roles & 50–950 ramp

primary

#731777

secondary

#42AC3E

accent

#EA3D45

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #731777

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →