#731776#731776

#731776 is a dark, vivid purple. Relative luminance 0.056; OKLCH L 40.4% C 0.165 H 326.7°. Best body text is #FFFFFF at 9.94:1 contrast (WCAG AA passes).

Color values

HEX	#731776
RGB	rgb(115, 23, 118)
HSL	hsl(298, 67%, 28%)
HSV	hsv(298, 81%, 46%)
CMYK	cmyk(2.5%, 80.5%, 0%, 53.7%)
CIE-LAB	lab(28.29, 50.11, -32.69)
CIE-LCH	lch(28.29, 59.83, 326.89°)
OKLab	oklab(40.38% 0.1383 -0.0909)
OKLCH	oklch(40.38% 0.165 326.7)
XYZ	xyz(10.6465, 5.5664, 17.6497)
Luminance	0.0557 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731776 #1A7617

analogous

#431776 #731776 #76174A

triadic

#731776 #767317 #177673

tetradic

#731776 #764317 #1A7617 #174A76

square

#731776 #764317 #1A7617 #174A76

split-complementary

#731776 #4A7617 #177643

monochromatic

#19051A #410D43 #731776 #A521A9 #D231D7

Accessibility & contrast

On white

9.94

#731776 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.11

#731776 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731776

9.94:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731776	#FFFFFF	#000000	##FFFFFF
##731776	1.00	9.94	2.11	9.94
#FFFFFF	9.94	1.00	21.00	1.00
#000000	2.11	21.00	1.00	21.00
##FFFFFF	9.94	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003B78

Deuteranopia (green-blind)

#304774

Tritanopia (blue-blind)

#762846

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #731776;
/* rgb */ color: rgb(115, 23, 118);
/* oklch */ color: oklch(40.4% 0.165 326.7);

Tailwind

colors: {
  custom: {
    50: '#9f609e',
    500: '#731776',
    950: '#000000',
  },
}

SCSS

$custom: #731776;
$custom-light: #9f609e;
$custom-dark: #000000;

JSON

{
  "hex": "#731776",
  "rgb": {
    "r": 115,
    "g": 23,
    "b": 118
  },
  "hsl": {
    "h": 298.105,
    "s": 67.376,
    "l": 27.647
  },
  "oklch": {
    "l": 0.40377,
    "c": 0.16547,
    "h": 326.7
  },
  "luminance": 0.05566
}

Semantic roles & 50–950 ramp

primary

#731776

secondary

#41AB3E

accent

#EA3E43

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #731776

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →