#731775#731775

#731775 is a dark, vivid purple. Relative luminance 0.055; OKLCH L 40.3% C 0.165 H 327.2°. Best body text is #FFFFFF at 9.96:1 contrast (WCAG AA passes).

Color values

HEX	#731775
RGB	rgb(115, 23, 117)
HSL	hsl(299, 67%, 27%)
HSV	hsv(299, 80%, 46%)
CMYK	cmyk(1.7%, 80.3%, 0%, 54.1%)
CIE-LAB	lab(28.23, 49.94, -32.15)
CIE-LCH	lch(28.23, 59.39, 327.23°)
OKLab	oklab(40.31% 0.1383 -0.0893)
OKLCH	oklch(40.31% 0.165 327.2)
XYZ	xyz(10.5873, 5.5427, 17.3384)
Luminance	0.0554 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731775 #197517

analogous

#441775 #731775 #751748

triadic

#731775 #757317 #177573

tetradic

#731775 #754417 #197517 #174875

square

#731775 #754417 #197517 #174875

split-complementary

#731775 #487517 #177544

monochromatic

#19051A #410D42 #731775 #A521A8 #D330D6

Accessibility & contrast

On white

9.96

#731775 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.11

#731775 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731775

9.96:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731775	#FFFFFF	#000000	##FFFFFF
##731775	1.00	9.96	2.11	9.96
#FFFFFF	9.96	1.00	21.00	1.00
#000000	2.11	21.00	1.00	21.00
##FFFFFF	9.96	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003B77

Deuteranopia (green-blind)

#304773

Tritanopia (blue-blind)

#762846

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #731775;
/* rgb */ color: rgb(115, 23, 117);
/* oklch */ color: oklch(40.3% 0.165 327.2);

Tailwind

colors: {
  custom: {
    50: '#9f609d',
    500: '#731775',
    950: '#000000',
  },
}

SCSS

$custom: #731775;
$custom-light: #9f609d;
$custom-dark: #000000;

JSON

{
  "hex": "#731775",
  "rgb": {
    "r": 115,
    "g": 23,
    "b": 117
  },
  "hsl": {
    "h": 298.723,
    "s": 67.143,
    "l": 27.451
  },
  "oklch": {
    "l": 0.40312,
    "c": 0.16466,
    "h": 327.2
  },
  "luminance": 0.05542
}

Semantic roles & 50–950 ramp

primary

#731775

secondary

#40AA3D

accent

#EA3E41

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #731775

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →