#731774#731774

#731774 is a dark, vivid purple. Relative luminance 0.055; OKLCH L 40.2% C 0.164 H 327.6°. Best body text is #FFFFFF at 9.98:1 contrast (WCAG AA passes).

Color values

HEX	#731774
RGB	rgb(115, 23, 116)
HSL	hsl(299, 67%, 27%)
HSV	hsv(299, 80%, 45%)
CMYK	cmyk(0.9%, 80.2%, 0%, 54.5%)
CIE-LAB	lab(28.17, 49.76, -31.61)
CIE-LCH	lch(28.17, 58.95, 327.58°)
OKLab	oklab(40.25% 0.1384 -0.0877)
OKLCH	oklch(40.25% 0.164 327.6)
XYZ	xyz(10.5289, 5.5194, 17.0304)
Luminance	0.0552 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731774 #187417

analogous

#451774 #731774 #741746

triadic

#731774 #747317 #177473

tetradic

#731774 #744517 #187417 #174674

square

#731774 #744517 #187417 #174674

split-complementary

#731774 #467417 #177445

monochromatic

#19051A #400D41 #731774 #A621A7 #D430D6

Accessibility & contrast

On white

9.98

#731774 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.10

#731774 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731774

9.98:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731774	#FFFFFF	#000000	##FFFFFF
##731774	1.00	9.98	2.10	9.98
#FFFFFF	9.98	1.00	21.00	1.00
#000000	2.10	21.00	1.00	21.00
##FFFFFF	9.98	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003B76

Deuteranopia (green-blind)

#314672

Tritanopia (blue-blind)

#772745

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #731774;
/* rgb */ color: rgb(115, 23, 116);
/* oklch */ color: oklch(40.2% 0.164 327.6);

Tailwind

colors: {
  custom: {
    50: '#9f609c',
    500: '#731774',
    950: '#000000',
  },
}

SCSS

$custom: #731774;
$custom-light: #9f609c;
$custom-dark: #000000;

JSON

{
  "hex": "#731774",
  "rgb": {
    "r": 115,
    "g": 23,
    "b": 116
  },
  "hsl": {
    "h": 299.355,
    "s": 66.906,
    "l": 27.255
  },
  "oklch": {
    "l": 0.40248,
    "c": 0.16385,
    "h": 327.6
  },
  "luminance": 0.05519
}

Semantic roles & 50–950 ramp

primary

#731774

secondary

#3FA93D

accent

#EA3E40

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #731774

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →