#731773#731773

#731773 is a dark, vivid purple. Relative luminance 0.055; OKLCH L 40.2% C 0.163 H 328.1°. Best body text is #FFFFFF at 10.00:1 contrast (WCAG AA passes).

Color values

HEX	#731773
RGB	rgb(115, 23, 115)
HSL	hsl(300, 67%, 27%)
HSV	hsv(300, 80%, 45%)
CMYK	cmyk(0%, 80%, 0%, 54.9%)
CIE-LAB	lab(28.10, 49.59, -31.07)
CIE-LCH	lch(28.10, 58.52, 327.93°)
OKLab	oklab(40.18% 0.1384 -0.0862)
OKLCH	oklch(40.18% 0.163 328.1)
XYZ	xyz(10.4710, 5.4962, 16.7257)
Luminance	0.0549 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731773 #177317

analogous

#451773 #731773 #731745

triadic

#731773 #737317 #177373

tetradic

#731773 #734517 #177317 #174573

square

#731773 #734517 #177317 #174573

split-complementary

#731773 #457317 #177345

monochromatic

#1A051A #400D40 #731773 #A621A6 #D52FD5

Accessibility & contrast

On white

10.00

#731773 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.10

#731773 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731773

10.00:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731773	#FFFFFF	#000000	##FFFFFF
##731773	1.00	10.00	2.10	10.00
#FFFFFF	10.00	1.00	21.00	1.00
#000000	2.10	21.00	1.00	21.00
##FFFFFF	10.00	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003B75

Deuteranopia (green-blind)

#314671

Tritanopia (blue-blind)

#772745

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #731773;
/* rgb */ color: rgb(115, 23, 115);
/* oklch */ color: oklch(40.2% 0.163 328.1);

Tailwind

colors: {
  custom: {
    50: '#9f609c',
    500: '#731773',
    950: '#000000',
  },
}

SCSS

$custom: #731773;
$custom-light: #9f609c;
$custom-dark: #000000;

JSON

{
  "hex": "#731773",
  "rgb": {
    "r": 115,
    "g": 23,
    "b": 115
  },
  "hsl": {
    "h": 300,
    "s": 66.667,
    "l": 27.059
  },
  "oklch": {
    "l": 0.40184,
    "c": 0.16305,
    "h": 328.1
  },
  "luminance": 0.05495
}

Semantic roles & 50–950 ramp

primary

#731773

secondary

#3DA93D

accent

#EA3E3E

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #731773

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →