#731771#731771

#731771 is a dark, vivid purple. Relative luminance 0.054; OKLCH L 40.1% C 0.161 H 329.1°. Best body text is #FFFFFF at 10.05:1 contrast (WCAG AA passes).

Color values

HEX	#731771
RGB	rgb(115, 23, 113)
HSL	hsl(301, 67%, 27%)
HSV	hsv(301, 80%, 45%)
CMYK	cmyk(0%, 80%, 1.7%, 54.9%)
CIE-LAB	lab(27.98, 49.24, -29.99)
CIE-LCH	lch(27.98, 57.65, 328.66°)
OKLab	oklab(40.06% 0.1385 -0.083)
OKLCH	oklch(40.06% 0.161 329.1)
XYZ	xyz(10.3572, 5.4507, 16.1262)
Luminance	0.0545 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731771 #177319

analogous

#471773 #731771 #731743

triadic

#731771 #717317 #177173

tetradic

#731771 #734717 #177319 #174373

square

#731771 #734717 #177319 #174373

split-complementary

#731771 #437317 #177347

monochromatic

#1A0519 #400D3F #731771 #A621A3 #D52FD2

Accessibility & contrast

On white

10.05

#731771 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.09

#731771 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731771

10.05:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731771	#FFFFFF	#000000	##FFFFFF
##731771	1.00	10.05	2.09	10.05
#FFFFFF	10.05	1.00	21.00	1.00
#000000	2.09	21.00	1.00	21.00
##FFFFFF	10.05	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#043A73

Deuteranopia (green-blind)

#33466F

Tritanopia (blue-blind)

#772543

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #731771;
/* rgb */ color: rgb(115, 23, 113);
/* oklch */ color: oklch(40.1% 0.161 329.1);

Tailwind

colors: {
  custom: {
    50: '#9f609a',
    500: '#731771',
    950: '#000000',
  },
}

SCSS

$custom: #731771;
$custom-light: #9f609a;
$custom-dark: #000000;

JSON

{
  "hex": "#731771",
  "rgb": {
    "r": 115,
    "g": 23,
    "b": 113
  },
  "hsl": {
    "h": 301.304,
    "s": 66.667,
    "l": 27.059
  },
  "oklch": {
    "l": 0.40058,
    "c": 0.16144,
    "h": 329.1
  },
  "luminance": 0.0545
}

Semantic roles & 50–950 ramp

primary

#731771

secondary

#3DA940

accent

#EA423E

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #731771

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →