#731764#731764

#731764 is a dark, vivid purple. Relative luminance 0.052; OKLCH L 39.3% C 0.151 H 335.8°. Best body text is #FFFFFF at 10.32:1 contrast (WCAG AA passes).

Color values

HEX#731764
RGBrgb(115, 23, 100)
HSLhsl(310, 67%, 27%)
HSVhsv(310, 80%, 45%)
CMYKcmyk(0%, 80%, 13%, 54.9%)
CIE-LABlab(27.24, 47.10, -22.77)
CIE-LCHlch(27.24, 52.32, 334.20°)
OKLaboklab(39.28% 0.138 -0.0622)
OKLCHoklch(39.28% 0.151 335.8)
XYZxyz(9.6770, 5.1786, 12.5440)
Luminance0.0518 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#731764 #177326
analogous
#541773 #731764 #731736
triadic
#731764 #647317 #176473
tetradic
#731764 #735417 #177326 #173673
square
#731764 #735417 #177326 #173673
split-complementary
#731764 #367317 #177354
monochromatic
#1A0516 #400D38 #731764 #A62190 #D52FBA

Accessibility & contrast

On white

10.32
#731764 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.04
#731764 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731764
10.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##731764#FFFFFF#000000##FFFFFF
##7317641.0010.322.0410.32
#FFFFFF10.321.0021.001.00
#0000002.0421.001.0021.00
##FFFFFF10.321.0021.001.00

Color blindness preview

Protanopia (red-blind)
#183866
Deuteranopia (green-blind)
#394562
Tritanopia (blue-blind)
#791F3C
Achromatopsia (no color)
#404040

Design tokens & code

CSS
--color: #731764;
/* rgb */ color: rgb(115, 23, 100);
/* oklch */ color: oklch(39.3% 0.151 335.8);
Tailwind
colors: {
  custom: {
    50: '#9f6090',
    500: '#731764',
    950: '#000000',
  },
}
SCSS
$custom: #731764;
$custom-light: #9f6090;
$custom-dark: #000000;
JSON
{
  "hex": "#731764",
  "rgb": {
    "r": 115,
    "g": 23,
    "b": 100
  },
  "hsl": {
    "h": 309.783,
    "s": 66.667,
    "l": 27.059
  },
  "oklch": {
    "l": 0.39284,
    "c": 0.15139,
    "h": 335.8
  },
  "luminance": 0.05178
}

Semantic roles & 50–950 ramp

primary
#731764
secondary
#3DA94F
accent
#EA5A3E
background
#FAF5F8
surface
#F4EAF0
border
#CEC6CB
text
#0F050C
muted
#7F797D

Preview Lab

Preview with #731764

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#731764 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva