#731764#731764

#731764 is a dark, vivid purple. Relative luminance 0.052; OKLCH L 39.3% C 0.151 H 335.8°. Best body text is #FFFFFF at 10.32:1 contrast (WCAG AA passes).

Color values

HEX	#731764
RGB	rgb(115, 23, 100)
HSL	hsl(310, 67%, 27%)
HSV	hsv(310, 80%, 45%)
CMYK	cmyk(0%, 80%, 13%, 54.9%)
CIE-LAB	lab(27.24, 47.10, -22.77)
CIE-LCH	lch(27.24, 52.32, 334.20°)
OKLab	oklab(39.28% 0.138 -0.0622)
OKLCH	oklch(39.28% 0.151 335.8)
XYZ	xyz(9.6770, 5.1786, 12.5440)
Luminance	0.0518 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731764 #177326

analogous

#541773 #731764 #731736

triadic

#731764 #647317 #176473

tetradic

#731764 #735417 #177326 #173673

square

#731764 #735417 #177326 #173673

split-complementary

#731764 #367317 #177354

monochromatic

#1A0516 #400D38 #731764 #A62190 #D52FBA

Accessibility & contrast

On white

10.32

#731764 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.04

#731764 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731764

10.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731764	#FFFFFF	#000000	##FFFFFF
##731764	1.00	10.32	2.04	10.32
#FFFFFF	10.32	1.00	21.00	1.00
#000000	2.04	21.00	1.00	21.00
##FFFFFF	10.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#183866

Deuteranopia (green-blind)

#394562

Tritanopia (blue-blind)

#791F3C

Achromatopsia (no color)

#404040

Design tokens & code

CSS

--color: #731764;
/* rgb */ color: rgb(115, 23, 100);
/* oklch */ color: oklch(39.3% 0.151 335.8);

Tailwind

colors: {
  custom: {
    50: '#9f6090',
    500: '#731764',
    950: '#000000',
  },
}

SCSS

$custom: #731764;
$custom-light: #9f6090;
$custom-dark: #000000;

JSON

{
  "hex": "#731764",
  "rgb": {
    "r": 115,
    "g": 23,
    "b": 100
  },
  "hsl": {
    "h": 309.783,
    "s": 66.667,
    "l": 27.059
  },
  "oklch": {
    "l": 0.39284,
    "c": 0.15139,
    "h": 335.8
  },
  "luminance": 0.05178
}

Semantic roles & 50–950 ramp

primary

#731764

secondary

#3DA94F

accent

#EA5A3E

background

#FAF5F8

surface

#F4EAF0

border

#CEC6CB

text

#0F050C

muted

#7F797D

Preview Lab

Preview with #731764

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →