#731749#731749

#731749 is a dark, vivid pink. Relative luminance 0.047; OKLCH L 38.0% C 0.134 H 352.5°. Best body text is #FFFFFF at 10.78:1 contrast (WCAG AA passes).

Color values

HEX	#731749
RGB	rgb(115, 23, 73)
HSL	hsl(327, 67%, 27%)
HSV	hsv(327, 80%, 45%)
CMYK	cmyk(0%, 80%, 36.5%, 54.9%)
CIE-LAB	lab(25.98, 43.35, -6.83)
CIE-LCH	lch(25.98, 43.88, 351.04°)
OKLab	oklab(37.96% 0.133 -0.0176)
OKLCH	oklch(37.96% 0.134 352.5)
XYZ	xyz(8.5798, 4.7397, 6.7651)
Luminance	0.0474 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731749 #177341

analogous

#6F1773 #731749 #73171B

triadic

#731749 #497317 #174973

tetradic

#731749 #736F17 #177341 #171B73

square

#731749 #736F17 #177341 #171B73

split-complementary

#731749 #1B7317 #17736F

monochromatic

#1A0510 #400D29 #731749 #A62169 #D52F89

Accessibility & contrast

On white

10.78

#731749 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.95

#731749 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731749

10.78:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731749	#FFFFFF	#000000	##FFFFFF
##731749	1.00	10.78	1.95	10.78
#FFFFFF	10.78	1.00	21.00	1.00
#000000	1.95	21.00	1.00	21.00
##FFFFFF	10.78	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#28334A

Deuteranopia (green-blind)

#424347

Tritanopia (blue-blind)

#7C0E2E

Achromatopsia (no color)

#3D3D3D

Design tokens & code

CSS

--color: #731749;
/* rgb */ color: rgb(115, 23, 73);
/* oklch */ color: oklch(38.0% 0.134 352.5);

Tailwind

colors: {
  custom: {
    50: '#9f5f7b',
    500: '#731749',
    950: '#000000',
  },
}

SCSS

$custom: #731749;
$custom-light: #9f5f7b;
$custom-dark: #000000;

JSON

{
  "hex": "#731749",
  "rgb": {
    "r": 115,
    "g": 23,
    "b": 73
  },
  "hsl": {
    "h": 327.391,
    "s": 66.667,
    "l": 27.059
  },
  "oklch": {
    "l": 0.37963,
    "c": 0.13412,
    "h": 352.5
  },
  "luminance": 0.04739
}

Semantic roles & 50–950 ramp

primary

#731749

secondary

#3DA96E

accent

#EA8C3E

background

#FAF5F7

surface

#F4EAEE

border

#CEC6C9

text

#0F0509

muted

#7F797B

Preview Lab

Preview with #731749

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →