#731748#731748

#731748 is a dark, vivid pink. Relative luminance 0.047; OKLCH L 37.9% C 0.134 H 353.2°. Best body text is #FFFFFF at 10.80:1 contrast (WCAG AA passes).

Color values

HEX	#731748
RGB	rgb(115, 23, 72)
HSL	hsl(328, 67%, 27%)
HSV	hsv(328, 80%, 45%)
CMYK	cmyk(0%, 80%, 37.4%, 54.9%)
CIE-LAB	lab(25.94, 43.23, -6.22)
CIE-LCH	lch(25.94, 43.67, 351.81°)
OKLab	oklab(37.92% 0.1327 -0.0159)
OKLCH	oklch(37.92% 0.134 353.2)
XYZ	xyz(8.5469, 4.7266, 6.5919)
Luminance	0.0473 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731748 #177342

analogous

#701773 #731748 #73171A

triadic

#731748 #487317 #174873

tetradic

#731748 #737017 #177342 #171A73

square

#731748 #737017 #177342 #171A73

split-complementary

#731748 #1A7317 #177370

monochromatic

#1A0510 #400D28 #731748 #A62168 #D52F88

Accessibility & contrast

On white

10.80

#731748 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.95

#731748 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731748

10.80:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731748	#FFFFFF	#000000	##FFFFFF
##731748	1.00	10.80	1.95	10.80
#FFFFFF	10.80	1.00	21.00	1.00
#000000	1.95	21.00	1.00	21.00
##FFFFFF	10.80	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#293349

Deuteranopia (green-blind)

#434346

Tritanopia (blue-blind)

#7C0D2D

Achromatopsia (no color)

#3D3D3D

Design tokens & code

CSS

--color: #731748;
/* rgb */ color: rgb(115, 23, 72);
/* oklch */ color: oklch(37.9% 0.134 353.2);

Tailwind

colors: {
  custom: {
    50: '#9f5e7b',
    500: '#731748',
    950: '#000000',
  },
}

SCSS

$custom: #731748;
$custom-light: #9f5e7b;
$custom-dark: #000000;

JSON

{
  "hex": "#731748",
  "rgb": {
    "r": 115,
    "g": 23,
    "b": 72
  },
  "hsl": {
    "h": 328.043,
    "s": 66.667,
    "l": 27.059
  },
  "oklch": {
    "l": 0.37922,
    "c": 0.13362,
    "h": 353.2
  },
  "luminance": 0.04726
}

Semantic roles & 50–950 ramp

primary

#731748

secondary

#3DA96F

accent

#EA8E3E

background

#FAF5F7

surface

#F4EAED

border

#CEC6C8

text

#0F0509

muted

#7F797B

Preview Lab

Preview with #731748

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →