#731740#731740

#731740 is a dark, vivid pink. Relative luminance 0.046; OKLCH L 37.6% C 0.130 H 358.8°. Best body text is #FFFFFF at 10.91:1 contrast (WCAG AA passes).

Color values

HEX	#731740
RGB	rgb(115, 23, 64)
HSL	hsl(333, 67%, 27%)
HSV	hsv(333, 80%, 45%)
CMYK	cmyk(0%, 80%, 44.3%, 54.9%)
CIE-LAB	lab(25.65, 42.33, -1.24)
CIE-LCH	lch(25.65, 42.34, 358.32°)
OKLab	oklab(37.61% 0.1301 -0.0027)
OKLCH	oklch(37.61% 0.13 358.8)
XYZ	xyz(8.3027, 4.6289, 5.3057)
Luminance	0.0463 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731740 #17734A

analogous

#73176E #731740 #731C17

triadic

#731740 #407317 #174073

tetradic

#731740 #6E7317 #17734A #1C1773

square

#731740 #6E7317 #17734A #1C1773

split-complementary

#731740 #17731C #176E73

monochromatic

#1A050E #400D24 #731740 #A6215C #D52F79

Accessibility & contrast

On white

10.91

#731740 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.93

#731740 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731740

10.91:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731740	#FFFFFF	#000000	##FFFFFF
##731740	1.00	10.91	1.93	10.91
#FFFFFF	10.91	1.00	21.00	1.00
#000000	1.93	21.00	1.00	21.00
##FFFFFF	10.91	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#2B3241

Deuteranopia (green-blind)

#45433E

Tritanopia (blue-blind)

#7D0729

Achromatopsia (no color)

#3D3D3D

Design tokens & code

CSS

--color: #731740;
/* rgb */ color: rgb(115, 23, 64);
/* oklch */ color: oklch(37.6% 0.130 358.8);

Tailwind

colors: {
  custom: {
    50: '#a05e74',
    500: '#731740',
    950: '#000000',
  },
}

SCSS

$custom: #731740;
$custom-light: #a05e74;
$custom-dark: #000000;

JSON

{
  "hex": "#731740",
  "rgb": {
    "r": 115,
    "g": 23,
    "b": 64
  },
  "hsl": {
    "h": 333.261,
    "s": 66.667,
    "l": 27.059
  },
  "oklch": {
    "l": 0.37614,
    "c": 0.13009,
    "h": 358.8
  },
  "luminance": 0.04628
}

Semantic roles & 50–950 ramp

primary

#731740

secondary

#3DA979

accent

#EA9D3E

background

#FAF5F7

surface

#F4EAED

border

#CEC6C8

text

#0F0508

muted

#7F797B

Preview Lab

Preview with #731740

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →