#73173B#73173B
#73173B is a dark, vivid pink. Relative luminance 0.046; OKLCH L 37.4% C 0.128 H 2.4°. Best body text is #FFFFFF at 10.97:1 contrast (WCAG AA passes).
Color values
| HEX | #73173B |
|---|---|
| RGB | rgb(115, 23, 59) |
| HSL | hsl(337, 67%, 27%) |
| HSV | hsv(337, 80%, 45%) |
| CMYK | cmyk(0%, 80%, 48.7%, 54.9%) |
| CIE-LAB | lab(25.49, 41.81, 1.92) |
| CIE-LCH | lch(25.49, 41.86, 2.63°) |
| OKLab | oklab(37.44% 0.1282 0.0054) |
| OKLCH | oklch(37.44% 0.128 2.4) |
| XYZ | xyz(8.1667, 4.5745, 4.5897) |
| Luminance | 0.0457 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Merlot
#730039
ΔE00 2.48
Wine (survey)
#80013F
ΔE00 3.05
Red Purple
#820747
ΔE00 4.09
Bordeaux
#7B002C
ΔE00 5.47
Burgundy (survey)
#610023
ΔE00 6.15
Mulberry
#920A4E
ΔE00 6.40
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#73173B #17734F
analogous
#731769 #73173B #732117
triadic
#73173B #3B7317 #173B73
tetradic
#73173B #697317 #17734F #211773
square
#73173B #697317 #17734F #211773
split-complementary
#73173B #177321 #176973
monochromatic
#1A050D #400D21 #73173B #A62155 #D52F70
Accessibility & contrast
On white
10.97
#73173B on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.91
#73173B on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #73173B
10.97:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##73173B | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##73173B | 1.00 | 10.97 | 1.91 | 10.97 |
| #FFFFFF | 10.97 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.91 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 10.97 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#2D313C
Deuteranopia (green-blind)
#464339
Tritanopia (blue-blind)
#7D0327
Achromatopsia (no color)
#3C3C3C
Design tokens & code
CSS
--color: #73173b; /* rgb */ color: rgb(115, 23, 59); /* oklch */ color: oklch(37.4% 0.128 2.4);
Tailwind
colors: {
custom: {
50: '#a05e70',
500: '#73173b',
950: '#000000',
},
}SCSS
$custom: #73173b; $custom-light: #a05e70; $custom-dark: #000000;
JSON
{
"hex": "#73173b",
"rgb": {
"r": 115,
"g": 23,
"b": 59
},
"hsl": {
"h": 336.522,
"s": 66.667,
"l": 27.059
},
"oklch": {
"l": 0.3744,
"c": 0.12833,
"h": 2.4
},
"luminance": 0.04573
}Semantic roles & 50–950 ramp
primary
#73173B
secondary
#3DA97F
accent
#EAA73E
background
#FAF5F6
surface
#F4EAEC
border
#CEC6C7
text
#0F0507
muted
#7F797A