#73172F#73172F
#73172F is a dark, vivid pink. Relative luminance 0.045; OKLCH L 37.1% C 0.126 H 11.1°. Best body text is #FFFFFF at 11.10:1 contrast (WCAG AA passes).
Color values
| HEX | #73172F |
|---|---|
| RGB | rgb(115, 23, 47) |
| HSL | hsl(344, 67%, 27%) |
| HSV | hsv(344, 80%, 45%) |
| CMYK | cmyk(0%, 80%, 59.1%, 54.9%) |
| CIE-LAB | lab(25.15, 40.75, 9.65) |
| CIE-LCH | lch(25.15, 41.88, 13.32°) |
| OKLab | oklab(37.08% 0.1234 0.0242) |
| OKLCH | oklch(37.08% 0.126 11.1) |
| XYZ | xyz(7.8905, 4.4640, 3.1349) |
| Luminance | 0.0446 (WCAG relative) |
| Temperature | warm |
| Family | pink |
Closest named colors
Bordeaux
#7B002C
ΔE00 2.55
Maroon (survey)
#650021
ΔE00 4.09
Wine Red
#7B0323
ΔE00 4.49
Burgundy (survey)
#610023
ΔE00 4.64
Red Wine
#8C0034
ΔE00 4.89
Wine
#722F37
ΔE00 5.14
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#73172F #17735B
analogous
#73175D #73172F #732D17
triadic
#73172F #2F7317 #172F73
tetradic
#73172F #5D7317 #17735B #2D1773
square
#73172F #5D7317 #17735B #2D1773
split-complementary
#73172F #17732D #175D73
monochromatic
#1A050A #400D1A #73172F #A62144 #D52F5A
Accessibility & contrast
On white
11.10
#73172F on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.89
#73172F on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #73172F
11.10:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##73172F | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##73172F | 1.00 | 11.10 | 1.89 | 11.10 |
| #FFFFFF | 11.10 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.89 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 11.10 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#30302F
Deuteranopia (green-blind)
#47422D
Tritanopia (blue-blind)
#7E0021
Achromatopsia (no color)
#3C3C3C
Design tokens & code
CSS
--color: #73172f; /* rgb */ color: rgb(115, 23, 47); /* oklch */ color: oklch(37.1% 0.126 11.1);
Tailwind
colors: {
custom: {
50: '#a15e67',
500: '#73172f',
950: '#000000',
},
}SCSS
$custom: #73172f; $custom-light: #a15e67; $custom-dark: #000000;
JSON
{
"hex": "#73172f",
"rgb": {
"r": 115,
"g": 23,
"b": 47
},
"hsl": {
"h": 344.348,
"s": 66.667,
"l": 27.059
},
"oklch": {
"l": 0.37082,
"c": 0.12571,
"h": 11.1
},
"luminance": 0.04463
}Semantic roles & 50–950 ramp
primary
#73172F
secondary
#3DA98D
accent
#EABD3E
background
#FAF5F6
surface
#F4E9EB
border
#CEC5C6
text
#100506
muted
#7F797A