#731729#731729

#731729 is a dark, vivid red. Relative luminance 0.044; OKLCH L 36.9% C 0.125 H 15.3°. Best body text is #FFFFFF at 11.15:1 contrast (WCAG AA passes).

Color values

HEX	#731729
RGB	rgb(115, 23, 41)
HSL	hsl(348, 67%, 27%)
HSV	hsv(348, 80%, 45%)
CMYK	cmyk(0%, 80%, 64.3%, 54.9%)
CIE-LAB	lab(25.01, 40.30, 13.56)
CIE-LCH	lch(25.01, 42.52, 18.59°)
OKLab	oklab(36.93% 0.1208 0.033)
OKLCH	oklch(36.93% 0.125 15.3)
XYZ	xyz(7.7777, 4.4189, 2.5408)
Luminance	0.0442 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731729 #177361

analogous

#731757 #731729 #733317

triadic

#731729 #297317 #172973

tetradic

#731729 #577317 #177361 #331773

square

#731729 #577317 #177361 #331773

split-complementary

#731729 #177333 #175773

monochromatic

#1A0509 #400D17 #731729 #A6213B #D52F50

Accessibility & contrast

On white

11.15

#731729 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.88

#731729 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731729

11.15:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731729	#FFFFFF	#000000	##FFFFFF
##731729	1.00	11.15	1.88	11.15
#FFFFFF	11.15	1.00	21.00	1.00
#000000	1.88	21.00	1.00	21.00
##FFFFFF	11.15	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#312F29

Deuteranopia (green-blind)

#484226

Tritanopia (blue-blind)

#7F001F

Achromatopsia (no color)

#3B3B3B

Design tokens & code

CSS

--color: #731729;
/* rgb */ color: rgb(115, 23, 41);
/* oklch */ color: oklch(36.9% 0.125 15.3);

Tailwind

colors: {
  custom: {
    50: '#a15d62',
    500: '#731729',
    950: '#000000',
  },
}

SCSS

$custom: #731729;
$custom-light: #a15d62;
$custom-dark: #000000;

JSON

{
  "hex": "#731729",
  "rgb": {
    "r": 115,
    "g": 23,
    "b": 41
  },
  "hsl": {
    "h": 348.261,
    "s": 66.667,
    "l": 27.059
  },
  "oklch": {
    "l": 0.36934,
    "c": 0.12522,
    "h": 15.3
  },
  "luminance": 0.04418
}

Semantic roles & 50–950 ramp

primary

#731729

secondary

#3DA994

accent

#EAC83E

background

#FAF5F5

surface

#F4E9EA

border

#CEC5C6

text

#100505

muted

#7F7979

Preview Lab

Preview with #731729

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →