#731720#731720

#731720 is a dark, vivid red. Relative luminance 0.044; OKLCH L 36.8% C 0.125 H 21.1°. Best body text is #FFFFFF at 11.22:1 contrast (WCAG AA passes).

Color values

HEX	#731720
RGB	rgb(115, 23, 32)
HSL	hsl(354, 67%, 27%)
HSV	hsv(354, 80%, 45%)
CMYK	cmyk(0%, 80%, 72.2%, 54.9%)
CIE-LAB	lab(24.84, 39.75, 19.40)
CIE-LCH	lch(24.84, 44.23, 26.02°)
OKLab	oklab(36.75% 0.117 0.0452)
OKLCH	oklch(36.75% 0.125 21.1)
XYZ	xyz(7.6382, 4.3631, 1.8062)
Luminance	0.0436 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731720 #17736A

analogous

#73174E #731720 #733C17

triadic

#731720 #207317 #172073

tetradic

#731720 #4E7317 #17736A #3C1773

square

#731720 #4E7317 #17736A #3C1773

split-complementary

#731720 #17733C #174E73

monochromatic

#1A0507 #400D12 #731720 #A6212E #D52F3F

Accessibility & contrast

On white

11.22

#731720 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.87

#731720 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731720

11.22:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731720	#FFFFFF	#000000	##FFFFFF
##731720	1.00	11.22	1.87	11.22
#FFFFFF	11.22	1.00	21.00	1.00
#000000	1.87	21.00	1.00	21.00
##FFFFFF	11.22	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#322E20

Deuteranopia (green-blind)

#49421D

Tritanopia (blue-blind)

#7F001B

Achromatopsia (no color)

#3B3B3B

Design tokens & code

CSS

--color: #731720;
/* rgb */ color: rgb(115, 23, 32);
/* oklch */ color: oklch(36.8% 0.125 21.1);

Tailwind

colors: {
  custom: {
    50: '#a25d5b',
    500: '#731720',
    950: '#000000',
  },
}

SCSS

$custom: #731720;
$custom-light: #a25d5b;
$custom-dark: #000000;

JSON

{
  "hex": "#731720",
  "rgb": {
    "r": 115,
    "g": 23,
    "b": 32
  },
  "hsl": {
    "h": 354.13,
    "s": 66.667,
    "l": 27.059
  },
  "oklch": {
    "l": 0.3675,
    "c": 0.12539,
    "h": 21.1
  },
  "luminance": 0.04362
}

Semantic roles & 50–950 ramp

primary

#731720

secondary

#3DA99E

accent

#EAD93E

background

#FAF5F5

surface

#F4E9E9

border

#CEC5C5

text

#100504

muted

#7F7979

Preview Lab

Preview with #731720

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →