#73171D#73171D

#73171D is a dark, vivid red. Relative luminance 0.043; OKLCH L 36.7% C 0.126 H 22.9°. Best body text is #FFFFFF at 11.23:1 contrast (WCAG AA passes).

Color values

HEX	#73171D
RGB	rgb(115, 23, 29)
HSL	hsl(356, 67%, 27%)
HSV	hsv(356, 80%, 45%)
CMYK	cmyk(0%, 80%, 74.8%, 54.9%)
CIE-LAB	lab(24.79, 39.59, 21.33)
CIE-LCH	lch(24.79, 44.97, 28.31°)
OKLab	oklab(36.7% 0.1158 0.0488)
OKLCH	oklch(36.7% 0.126 22.9)
XYZ	xyz(7.5993, 4.3475, 1.6012)
Luminance	0.0435 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#73171D #17736D

analogous

#73174B #73171D #733F17

triadic

#73171D #1D7317 #171D73

tetradic

#73171D #4B7317 #17736D #3F1773

square

#73171D #4B7317 #17736D #3F1773

split-complementary

#73171D #17733F #174B73

monochromatic

#1A0506 #400D10 #73171D #A6212A #D52F3A

Accessibility & contrast

On white

11.23

#73171D on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.87

#73171D on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #73171D

11.23:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##73171D	#FFFFFF	#000000	##FFFFFF
##73171D	1.00	11.23	1.87	11.23
#FFFFFF	11.23	1.00	21.00	1.00
#000000	1.87	21.00	1.00	21.00
##FFFFFF	11.23	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#332E1C

Deuteranopia (green-blind)

#49421A

Tritanopia (blue-blind)

#7F001A

Achromatopsia (no color)

#3B3B3B

Design tokens & code

CSS

--color: #73171d;
/* rgb */ color: rgb(115, 23, 29);
/* oklch */ color: oklch(36.7% 0.126 22.9);

Tailwind

colors: {
  custom: {
    50: '#a25d59',
    500: '#73171d',
    950: '#000000',
  },
}

SCSS

$custom: #73171d;
$custom-light: #a25d59;
$custom-dark: #000000;

JSON

{
  "hex": "#73171d",
  "rgb": {
    "r": 115,
    "g": 23,
    "b": 29
  },
  "hsl": {
    "h": 356.087,
    "s": 66.667,
    "l": 27.059
  },
  "oklch": {
    "l": 0.36698,
    "c": 0.12563,
    "h": 22.9
  },
  "luminance": 0.04346
}

Semantic roles & 50–950 ramp

primary

#73171D

secondary

#3DA9A2

accent

#EADE3E

background

#FAF5F5

surface

#F4E9E9

border

#CEC5C5

text

#100503

muted

#7F7978

Preview Lab

Preview with #73171D

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →