#731718#731718

#731718 is a dark, vivid red. Relative luminance 0.043; OKLCH L 36.6% C 0.126 H 25.6°. Best body text is #FFFFFF at 11.26:1 contrast (WCAG AA passes).

Color values

HEX#731718
RGBrgb(115, 23, 24)
HSLhsl(359, 67%, 27%)
HSVhsv(359, 80%, 45%)
CMYKcmyk(0%, 80%, 79.1%, 54.9%)
CIE-LABlab(24.72, 39.36, 24.47)
CIE-LCHlch(24.72, 46.34, 31.87°)
OKLaboklab(36.62% 0.1138 0.0545)
OKLCHoklch(36.62% 0.126 25.6)
XYZxyz(7.5424, 4.3248, 1.3016)
Luminance0.0432 (WCAG relative)
Temperaturewarm
Familyred

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#731718 #177372
analogous
#731746 #731718 #734417
triadic
#731718 #187317 #171873
tetradic
#731718 #467317 #177372 #441773
square
#731718 #467317 #177372 #441773
split-complementary
#731718 #177344 #174673
monochromatic
#1A0505 #400D0D #731718 #A62123 #D52F31

Accessibility & contrast

On white

11.26
#731718 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

1.86
#731718 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731718
11.26:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##731718#FFFFFF#000000##FFFFFF
##7317181.0011.261.8611.26
#FFFFFF11.261.0021.001.00
#0000001.8621.001.0021.00
##FFFFFF11.261.0021.001.00

Color blindness preview

Protanopia (red-blind)
#332E17
Deuteranopia (green-blind)
#4A4214
Tritanopia (blue-blind)
#7F0019
Achromatopsia (no color)
#3B3B3B

Design tokens & code

CSS
--color: #731718;
/* rgb */ color: rgb(115, 23, 24);
/* oklch */ color: oklch(36.6% 0.126 25.6);
Tailwind
colors: {
  custom: {
    50: '#a35d55',
    500: '#731718',
    950: '#000000',
  },
}
SCSS
$custom: #731718;
$custom-light: #a35d55;
$custom-dark: #000000;
JSON
{
  "hex": "#731718",
  "rgb": {
    "r": 115,
    "g": 23,
    "b": 24
  },
  "hsl": {
    "h": 359.348,
    "s": 66.667,
    "l": 27.059
  },
  "oklch": {
    "l": 0.36622,
    "c": 0.1262,
    "h": 25.6
  },
  "luminance": 0.04324
}

Semantic roles & 50–950 ramp

primary
#731718
secondary
#3DA9A7
accent
#EAE83E
background
#FAF5F4
surface
#F4E9E8
border
#CEC5C4
text
#100503
muted
#7F7978

Preview Lab

Preview with #731718

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#731718 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva