#731713#731713

#731713 is a dark, vivid red. Relative luminance 0.043; OKLCH L 36.6% C 0.127 H 28.0°. Best body text is #FFFFFF at 11.28:1 contrast (WCAG AA passes).

Color values

HEX	#731713
RGB	rgb(115, 23, 19)
HSL	hsl(3, 72%, 26%)
HSV	hsv(3, 83%, 45%)
CMYK	cmyk(0%, 80%, 83.5%, 54.9%)
CIE-LAB	lab(24.66, 39.16, 27.50)
CIE-LCH	lch(24.66, 47.85, 35.07°)
OKLab	oklab(36.56% 0.1121 0.0595)
OKLCH	oklch(36.56% 0.127 28)
XYZ	xyz(7.4951, 4.3058, 1.0524)
Luminance	0.0430 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731713 #136F73

analogous

#73133F #731713 #734713

triadic

#731713 #137317 #171373

tetradic

#731713 #3F7313 #136F73 #471373

square

#731713 #3F7313 #136F73 #471373

split-complementary

#731713 #137347 #133F73

monochromatic

#1A0504 #3E0C0A #731713 #A8221C #DB2D25

Accessibility & contrast

On white

11.28

#731713 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.86

#731713 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731713

11.28:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731713	#FFFFFF	#000000	##FFFFFF
##731713	1.00	11.28	1.86	11.28
#FFFFFF	11.28	1.00	21.00	1.00
#000000	1.86	21.00	1.00	21.00
##FFFFFF	11.28	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#342E11

Deuteranopia (green-blind)

#4A420F

Tritanopia (blue-blind)

#7F0017

Achromatopsia (no color)

#3B3B3B

Design tokens & code

CSS

--color: #731713;
/* rgb */ color: rgb(115, 23, 19);
/* oklch */ color: oklch(36.6% 0.127 28.0);

Tailwind

colors: {
  custom: {
    50: '#a35d51',
    500: '#731713',
    950: '#000000',
  },
}

SCSS

$custom: #731713;
$custom-light: #a35d51;
$custom-dark: #000000;

JSON

{
  "hex": "#731713",
  "rgb": {
    "r": 115,
    "g": 23,
    "b": 19
  },
  "hsl": {
    "h": 2.5,
    "s": 71.642,
    "l": 26.275
  },
  "oklch": {
    "l": 0.36559,
    "c": 0.12687,
    "h": 28
  },
  "luminance": 0.04305
}

Semantic roles & 50–950 ramp

primary

#731713

secondary

#38A5AA

accent

#E7EE39

background

#FAF5F4

surface

#F4E9E7

border

#CEC5C3

text

#110502

muted

#807978

Preview Lab

Preview with #731713

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →