#731712#731712

#731712 is a dark, vivid red. Relative luminance 0.043; OKLCH L 36.5% C 0.127 H 28.4°. Best body text is #FFFFFF at 11.29:1 contrast (WCAG AA passes).

Color values

HEX	#731712
RGB	rgb(115, 23, 18)
HSL	hsl(3, 73%, 26%)
HSV	hsv(3, 84%, 45%)
CMYK	cmyk(0%, 80%, 84.3%, 54.9%)
CIE-LAB	lab(24.65, 39.13, 28.08)
CIE-LCH	lch(24.65, 48.16, 35.67°)
OKLab	oklab(36.55% 0.1117 0.0604)
OKLCH	oklch(36.55% 0.127 28.4)
XYZ	xyz(7.4867, 4.3025, 1.0084)
Luminance	0.0430 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731712 #126E73

analogous

#73123D #731712 #734712

triadic

#731712 #127317 #171273

tetradic

#731712 #3D7312 #126E73 #471273

square

#731712 #3D7312 #126E73 #471273

split-complementary

#731712 #127347 #123D73

monochromatic

#1A0504 #3E0C0A #731712 #A8221A #DD2C23

Accessibility & contrast

On white

11.29

#731712 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.86

#731712 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731712

11.29:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731712	#FFFFFF	#000000	##FFFFFF
##731712	1.00	11.29	1.86	11.29
#FFFFFF	11.29	1.00	21.00	1.00
#000000	1.86	21.00	1.00	21.00
##FFFFFF	11.29	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#342E10

Deuteranopia (green-blind)

#4A420D

Tritanopia (blue-blind)

#7F0017

Achromatopsia (no color)

#3A3A3A

Design tokens & code

CSS

--color: #731712;
/* rgb */ color: rgb(115, 23, 18);
/* oklch */ color: oklch(36.5% 0.127 28.4);

Tailwind

colors: {
  custom: {
    50: '#a35d50',
    500: '#731712',
    950: '#000000',
  },
}

SCSS

$custom: #731712;
$custom-light: #a35d50;
$custom-dark: #000000;

JSON

{
  "hex": "#731712",
  "rgb": {
    "r": 115,
    "g": 23,
    "b": 18
  },
  "hsl": {
    "h": 3.093,
    "s": 72.932,
    "l": 26.078
  },
  "oklch": {
    "l": 0.36548,
    "c": 0.12702,
    "h": 28.4
  },
  "luminance": 0.04301
}

Semantic roles & 50–950 ramp

primary

#731712

secondary

#37A4AA

accent

#E6F038

background

#FAF5F4

surface

#F5E9E7

border

#CFC5C3

text

#110502

muted

#807978

Preview Lab

Preview with #731712

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →