#731710#731710

#731710 is a dark, vivid red. Relative luminance 0.043; OKLCH L 36.5% C 0.127 H 29.2°. Best body text is #FFFFFF at 11.30:1 contrast (WCAG AA passes).

Color values

HEX	#731710
RGB	rgb(115, 23, 16)
HSL	hsl(4, 76%, 26%)
HSV	hsv(4, 86%, 45%)
CMYK	cmyk(0%, 80%, 86.1%, 54.9%)
CIE-LAB	lab(24.63, 39.06, 29.22)
CIE-LCH	lch(24.63, 48.78, 36.79°)
OKLab	oklab(36.53% 0.1111 0.0621)
OKLCH	oklch(36.53% 0.127 29.2)
XYZ	xyz(7.4711, 4.2962, 0.9260)
Luminance	0.0430 (WCAG relative)
Temperature	warm
Family	red

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731710 #106C73

analogous

#73103B #731710 #734810

triadic

#731710 #107317 #171073

tetradic

#731710 #3B7310 #106C73 #481073

square

#731710 #3B7310 #106C73 #481073

split-complementary

#731710 #107348 #103B73

monochromatic

#1B0504 #3D0C09 #731710 #A92217 #DE2C1F

Accessibility & contrast

On white

11.30

#731710 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.86

#731710 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731710

11.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731710	#FFFFFF	#000000	##FFFFFF
##731710	1.00	11.30	1.86	11.30
#FFFFFF	11.30	1.00	21.00	1.00
#000000	1.86	21.00	1.00	21.00
##FFFFFF	11.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#342E0E

Deuteranopia (green-blind)

#4A420B

Tritanopia (blue-blind)

#7F0017

Achromatopsia (no color)

#3A3A3A

Design tokens & code

CSS

--color: #731710;
/* rgb */ color: rgb(115, 23, 16);
/* oklch */ color: oklch(36.5% 0.127 29.2);

Tailwind

colors: {
  custom: {
    50: '#a35d4f',
    500: '#731710',
    950: '#000000',
  },
}

SCSS

$custom: #731710;
$custom-light: #a35d4f;
$custom-dark: #000000;

JSON

{
  "hex": "#731710",
  "rgb": {
    "r": 115,
    "g": 23,
    "b": 16
  },
  "hsl": {
    "h": 4.242,
    "s": 75.573,
    "l": 25.686
  },
  "oklch": {
    "l": 0.36527,
    "c": 0.1273,
    "h": 29.2
  },
  "luminance": 0.04295
}

Semantic roles & 50–950 ramp

primary

#731710

secondary

#34A2AA

accent

#E5F236

background

#FBF5F4

surface

#F5E9E7

border

#CFC5C3

text

#110502

muted

#807978

Preview Lab

Preview with #731710

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →