#731681#731681

#731681 is a dark, vivid purple. Relative luminance 0.058; OKLCH L 41.0% C 0.175 H 321.9°. Best body text is #FFFFFF at 9.72:1 contrast (WCAG AA passes).

Color values

HEX	#731681
RGB	rgb(115, 22, 129)
HSL	hsl(292, 71%, 30%)
HSV	hsv(292, 83%, 51%)
CMYK	cmyk(10.9%, 82.9%, 0%, 49.4%)
CIE-LAB	lab(28.91, 52.41, -38.64)
CIE-LCH	lch(28.91, 65.11, 323.59°)
OKLab	oklab(41.05% 0.1381 -0.1083)
OKLCH	oklch(41.05% 0.175 321.9)
XYZ	xyz(11.3192, 5.8043, 21.2888)
Luminance	0.0580 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731681 #248116

analogous

#3E1681 #731681 #811659

triadic

#731681 #817316 #168173

tetradic

#731681 #813E16 #248116 #165981

square

#731681 #813E16 #248116 #165981

split-complementary

#731681 #598116 #16813E

monochromatic

#17041A #440D4D #731681 #A21FB5 #C735DD

Accessibility & contrast

On white

9.72

#731681 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.16

#731681 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731681

9.72:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731681	#FFFFFF	#000000	##FFFFFF
##731681	1.00	9.72	2.16	9.72
#FFFFFF	9.72	1.00	21.00	1.00
#000000	2.16	21.00	1.00	21.00
##FFFFFF	9.72	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003E84

Deuteranopia (green-blind)

#27477F

Tritanopia (blue-blind)

#742D4C

Achromatopsia (no color)

#444444

Design tokens & code

CSS

--color: #731681;
/* rgb */ color: rgb(115, 22, 129);
/* oklch */ color: oklch(41.0% 0.175 321.9);

Tailwind

colors: {
  custom: {
    50: '#9f61a6',
    500: '#731681',
    950: '#000000',
  },
}

SCSS

$custom: #731681;
$custom-light: #9f61a6;
$custom-dark: #000000;

JSON

{
  "hex": "#731681",
  "rgb": {
    "r": 115,
    "g": 22,
    "b": 129
  },
  "hsl": {
    "h": 292.15,
    "s": 70.861,
    "l": 29.608
  },
  "oklch": {
    "l": 0.41049,
    "c": 0.17549,
    "h": 321.9
  },
  "luminance": 0.05804
}

Semantic roles & 50–950 ramp

primary

#731681

secondary

#4DB63D

accent

#EE3A52

background

#FAF6FA

surface

#F4EBF4

border

#CEC6CE

text

#0F050F

muted

#7F7A7F

Preview Lab

Preview with #731681

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →