#731679#731679

#731679 is a dark, vivid purple. Relative luminance 0.056; OKLCH L 40.5% C 0.169 H 325.4°. Best body text is #FFFFFF at 9.91:1 contrast (WCAG AA passes).

Color values

HEX	#731679
RGB	rgb(115, 22, 121)
HSL	hsl(296, 69%, 28%)
HSV	hsv(296, 82%, 47%)
CMYK	cmyk(5%, 81.8%, 0%, 52.5%)
CIE-LAB	lab(28.38, 50.94, -34.45)
CIE-LCH	lch(28.38, 61.50, 325.93°)
OKLab	oklab(40.5% 0.1389 -0.096)
OKLCH	oklch(40.5% 0.169 325.4)
XYZ	xyz(10.8081, 5.5999, 18.5971)
Luminance	0.0560 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731679 #1C7916

analogous

#421679 #731679 #79164D

triadic

#731679 #797316 #167973

tetradic

#731679 #794216 #1C7916 #164D79

square

#731679 #794216 #1C7916 #164D79

split-complementary

#731679 #4D7916 #167942

monochromatic

#19051A #420D45 #731679 #A41FAD #CF30D9

Accessibility & contrast

On white

9.91

#731679 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.12

#731679 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731679

9.91:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731679	#FFFFFF	#000000	##FFFFFF
##731679	1.00	9.91	2.12	9.91
#FFFFFF	9.91	1.00	21.00	1.00
#000000	2.12	21.00	1.00	21.00
##FFFFFF	9.91	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003C7C

Deuteranopia (green-blind)

#2D4777

Tritanopia (blue-blind)

#762948

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #731679;
/* rgb */ color: rgb(115, 22, 121);
/* oklch */ color: oklch(40.5% 0.169 325.4);

Tailwind

colors: {
  custom: {
    50: '#9f60a0',
    500: '#731679',
    950: '#000000',
  },
}

SCSS

$custom: #731679;
$custom-light: #9f60a0;
$custom-dark: #000000;

JSON

{
  "hex": "#731679",
  "rgb": {
    "r": 115,
    "g": 22,
    "b": 121
  },
  "hsl": {
    "h": 296.364,
    "s": 69.231,
    "l": 28.039
  },
  "oklch": {
    "l": 0.40501,
    "c": 0.16888,
    "h": 325.4
  },
  "luminance": 0.05599
}

Semantic roles & 50–950 ramp

primary

#731679

secondary

#43AE3D

accent

#EC3C46

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F050F

muted

#7F7A7E

Preview Lab

Preview with #731679

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →