#731679#731679

#731679 is a dark, vivid purple. Relative luminance 0.056; OKLCH L 40.5% C 0.169 H 325.4°. Best body text is #FFFFFF at 9.91:1 contrast (WCAG AA passes).

Color values

HEX#731679
RGBrgb(115, 22, 121)
HSLhsl(296, 69%, 28%)
HSVhsv(296, 82%, 47%)
CMYKcmyk(5%, 81.8%, 0%, 52.5%)
CIE-LABlab(28.38, 50.94, -34.45)
CIE-LCHlch(28.38, 61.50, 325.93°)
OKLaboklab(40.5% 0.1389 -0.096)
OKLCHoklch(40.5% 0.169 325.4)
XYZxyz(10.8081, 5.5999, 18.5971)
Luminance0.0560 (WCAG relative)
Temperatureneutral
Familypurple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#731679 #1C7916
analogous
#421679 #731679 #79164D
triadic
#731679 #797316 #167973
tetradic
#731679 #794216 #1C7916 #164D79
square
#731679 #794216 #1C7916 #164D79
split-complementary
#731679 #4D7916 #167942
monochromatic
#19051A #420D45 #731679 #A41FAD #CF30D9

Accessibility & contrast

On white

9.91
#731679 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.12
#731679 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731679
9.91:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##731679#FFFFFF#000000##FFFFFF
##7316791.009.912.129.91
#FFFFFF9.911.0021.001.00
#0000002.1221.001.0021.00
##FFFFFF9.911.0021.001.00

Color blindness preview

Protanopia (red-blind)
#003C7C
Deuteranopia (green-blind)
#2D4777
Tritanopia (blue-blind)
#762948
Achromatopsia (no color)
#434343

Design tokens & code

CSS
--color: #731679;
/* rgb */ color: rgb(115, 22, 121);
/* oklch */ color: oklch(40.5% 0.169 325.4);
Tailwind
colors: {
  custom: {
    50: '#9f60a0',
    500: '#731679',
    950: '#000000',
  },
}
SCSS
$custom: #731679;
$custom-light: #9f60a0;
$custom-dark: #000000;
JSON
{
  "hex": "#731679",
  "rgb": {
    "r": 115,
    "g": 22,
    "b": 121
  },
  "hsl": {
    "h": 296.364,
    "s": 69.231,
    "l": 28.039
  },
  "oklch": {
    "l": 0.40501,
    "c": 0.16888,
    "h": 325.4
  },
  "luminance": 0.05599
}

Semantic roles & 50–950 ramp

primary
#731679
secondary
#43AE3D
accent
#EC3C46
background
#FAF6F9
surface
#F4EBF2
border
#CEC6CC
text
#0F050F
muted
#7F7A7E

Preview Lab

Preview with #731679

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#731679 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva