#731678#731678

#731678 is a dark, vivid purple. Relative luminance 0.056; OKLCH L 40.4% C 0.168 H 325.8°. Best body text is #FFFFFF at 9.93:1 contrast (WCAG AA passes).

Color values

HEX	#731678
RGB	rgb(115, 22, 120)
HSL	hsl(297, 69%, 28%)
HSV	hsv(297, 82%, 47%)
CMYK	cmyk(4.2%, 81.7%, 0%, 52.9%)
CIE-LAB	lab(28.32, 50.77, -33.92)
CIE-LCH	lch(28.32, 61.05, 326.25°)
OKLab	oklab(40.44% 0.139 -0.0945)
OKLCH	oklch(40.44% 0.168 325.8)
XYZ	xyz(10.7471, 5.5755, 18.2758)
Luminance	0.0558 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731678 #1B7816

analogous

#421678 #731678 #78164C

triadic

#731678 #787316 #167873

tetradic

#731678 #784216 #1B7816 #164C78

square

#731678 #784216 #1B7816 #164C78

split-complementary

#731678 #4C7816 #167842

monochromatic

#19051A #410D44 #731678 #A51FAC #D02FD9

Accessibility & contrast

On white

9.93

#731678 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.12

#731678 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731678

9.93:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731678	#FFFFFF	#000000	##FFFFFF
##731678	1.00	9.93	2.12	9.93
#FFFFFF	9.93	1.00	21.00	1.00
#000000	2.12	21.00	1.00	21.00
##FFFFFF	9.93	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003C7B

Deuteranopia (green-blind)

#2E4776

Tritanopia (blue-blind)

#762947

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #731678;
/* rgb */ color: rgb(115, 22, 120);
/* oklch */ color: oklch(40.4% 0.168 325.8);

Tailwind

colors: {
  custom: {
    50: '#9f609f',
    500: '#731678',
    950: '#000000',
  },
}

SCSS

$custom: #731678;
$custom-light: #9f609f;
$custom-dark: #000000;

JSON

{
  "hex": "#731678",
  "rgb": {
    "r": 115,
    "g": 22,
    "b": 120
  },
  "hsl": {
    "h": 296.939,
    "s": 69.014,
    "l": 27.843
  },
  "oklch": {
    "l": 0.40435,
    "c": 0.16806,
    "h": 325.8
  },
  "luminance": 0.05575
}

Semantic roles & 50–950 ramp

primary

#731678

secondary

#42AD3C

accent

#EC3C45

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #731678

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →