#731677#731677

#731677 is a dark, vivid purple. Relative luminance 0.056; OKLCH L 40.4% C 0.167 H 326.3°. Best body text is #FFFFFF at 9.95:1 contrast (WCAG AA passes).

Color values

HEX	#731677
RGB	rgb(115, 22, 119)
HSL	hsl(298, 69%, 28%)
HSV	hsv(298, 82%, 47%)
CMYK	cmyk(3.4%, 81.5%, 0%, 53.3%)
CIE-LAB	lab(28.25, 50.59, -33.39)
CIE-LCH	lch(28.25, 60.61, 326.58°)
OKLab	oklab(40.37% 0.1391 -0.0929)
OKLCH	oklch(40.37% 0.167 326.3)
XYZ	xyz(10.6867, 5.5513, 17.9578)
Luminance	0.0555 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731677 #1A7716

analogous

#431677 #731677 #77164A

triadic

#731677 #777316 #167773

tetradic

#731677 #774316 #1A7716 #164A77

square

#731677 #774316 #1A7716 #164A77

split-complementary

#731677 #4A7716 #167743

monochromatic

#19051A #410C43 #731677 #A520AB #D22FD9

Accessibility & contrast

On white

9.95

#731677 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.11

#731677 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731677

9.95:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731677	#FFFFFF	#000000	##FFFFFF
##731677	1.00	9.95	2.11	9.95
#FFFFFF	9.95	1.00	21.00	1.00
#000000	2.11	21.00	1.00	21.00
##FFFFFF	9.95	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003B7A

Deuteranopia (green-blind)

#2E4775

Tritanopia (blue-blind)

#762847

Achromatopsia (no color)

#434343

Design tokens & code

CSS

--color: #731677;
/* rgb */ color: rgb(115, 22, 119);
/* oklch */ color: oklch(40.4% 0.167 326.3);

Tailwind

colors: {
  custom: {
    50: '#9f609f',
    500: '#731677',
    950: '#000000',
  },
}

SCSS

$custom: #731677;
$custom-light: #9f609f;
$custom-dark: #000000;

JSON

{
  "hex": "#731677",
  "rgb": {
    "r": 115,
    "g": 22,
    "b": 119
  },
  "hsl": {
    "h": 297.526,
    "s": 68.794,
    "l": 27.647
  },
  "oklch": {
    "l": 0.40369,
    "c": 0.16725,
    "h": 326.3
  },
  "luminance": 0.05551
}

Semantic roles & 50–950 ramp

primary

#731677

secondary

#41AC3C

accent

#EC3C43

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #731677

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →