#731674#731674

#731674 is a dark, vivid purple. Relative luminance 0.055; OKLCH L 40.2% C 0.165 H 327.6°. Best body text is #FFFFFF at 10.02:1 contrast (WCAG AA passes).

Color values

HEX	#731674
RGB	rgb(115, 22, 116)
HSL	hsl(299, 68%, 27%)
HSV	hsv(299, 81%, 45%)
CMYK	cmyk(0.9%, 81%, 0%, 54.5%)
CIE-LAB	lab(28.06, 50.06, -31.78)
CIE-LCH	lch(28.06, 59.30, 327.60°)
OKLab	oklab(40.17% 0.1392 -0.0882)
OKLCH	oklch(40.17% 0.165 327.6)
XYZ	xyz(10.5094, 5.4804, 17.0239)
Luminance	0.0548 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731674 #177416

analogous

#441674 #731674 #741646

triadic

#731674 #747316 #167473

tetradic

#731674 #744416 #177416 #164674

square

#731674 #744416 #177416 #164674

split-complementary

#731674 #467416 #167444

monochromatic

#1A051A #400C41 #731674 #A620A7 #D52DD7

Accessibility & contrast

On white

10.02

#731674 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.10

#731674 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731674

10.02:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731674	#FFFFFF	#000000	##FFFFFF
##731674	1.00	10.02	2.10	10.02
#FFFFFF	10.02	1.00	21.00	1.00
#000000	2.10	21.00	1.00	21.00
##FFFFFF	10.02	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003B76

Deuteranopia (green-blind)

#304672

Tritanopia (blue-blind)

#772645

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #731674;
/* rgb */ color: rgb(115, 22, 116);
/* oklch */ color: oklch(40.2% 0.165 327.6);

Tailwind

colors: {
  custom: {
    50: '#9f609c',
    500: '#731674',
    950: '#000000',
  },
}

SCSS

$custom: #731674;
$custom-light: #9f609c;
$custom-dark: #000000;

JSON

{
  "hex": "#731674",
  "rgb": {
    "r": 115,
    "g": 22,
    "b": 116
  },
  "hsl": {
    "h": 299.362,
    "s": 68.116,
    "l": 27.059
  },
  "oklch": {
    "l": 0.40174,
    "c": 0.16483,
    "h": 327.6
  },
  "luminance": 0.0548
}

Semantic roles & 50–950 ramp

primary

#731674

secondary

#3DAA3C

accent

#EB3D3F

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #731674

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →