#731673#731673

#731673 is a dark, vivid purple. Relative luminance 0.055; OKLCH L 40.1% C 0.164 H 328.1°. Best body text is #FFFFFF at 10.04:1 contrast (WCAG AA passes).

Color values

HEX	#731673
RGB	rgb(115, 22, 115)
HSL	hsl(300, 68%, 27%)
HSV	hsv(300, 81%, 45%)
CMYK	cmyk(0%, 80.9%, 0%, 54.9%)
CIE-LAB	lab(28.00, 49.89, -31.24)
CIE-LCH	lch(28.00, 58.86, 327.95°)
OKLab	oklab(40.11% 0.1393 -0.0866)
OKLCH	oklch(40.11% 0.164 328.1)
XYZ	xyz(10.4515, 5.4572, 16.7192)
Luminance	0.0546 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731673 #167316

analogous

#451673 #731673 #731645

triadic

#731673 #737316 #167373

tetradic

#731673 #734516 #167316 #164573

square

#731673 #734516 #167316 #164573

split-complementary

#731673 #457316 #167345

monochromatic

#1A051A #400C40 #731673 #A620A6 #D72DD7

Accessibility & contrast

On white

10.04

#731673 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.09

#731673 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731673

10.04:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731673	#FFFFFF	#000000	##FFFFFF
##731673	1.00	10.04	2.09	10.04
#FFFFFF	10.04	1.00	21.00	1.00
#000000	2.09	21.00	1.00	21.00
##FFFFFF	10.04	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003A75

Deuteranopia (green-blind)

#314671

Tritanopia (blue-blind)

#772644

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #731673;
/* rgb */ color: rgb(115, 22, 115);
/* oklch */ color: oklch(40.1% 0.164 328.1);

Tailwind

colors: {
  custom: {
    50: '#9f609c',
    500: '#731673',
    950: '#000000',
  },
}

SCSS

$custom: #731673;
$custom-light: #9f609c;
$custom-dark: #000000;

JSON

{
  "hex": "#731673",
  "rgb": {
    "r": 115,
    "g": 22,
    "b": 115
  },
  "hsl": {
    "h": 300,
    "s": 67.883,
    "l": 26.863
  },
  "oklch": {
    "l": 0.4011,
    "c": 0.16403,
    "h": 328.1
  },
  "luminance": 0.05456
}

Semantic roles & 50–950 ramp

primary

#731673

secondary

#3CA93C

accent

#EB3D3D

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #731673

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →