#731672#731672

#731672 is a dark, vivid purple. Relative luminance 0.054; OKLCH L 40.0% C 0.163 H 328.6°. Best body text is #FFFFFF at 10.06:1 contrast (WCAG AA passes).

Color values

HEX	#731672
RGB	rgb(115, 22, 114)
HSL	hsl(301, 68%, 27%)
HSV	hsv(301, 81%, 45%)
CMYK	cmyk(0%, 80.9%, 0.9%, 54.9%)
CIE-LAB	lab(27.94, 49.72, -30.70)
CIE-LCH	lch(27.94, 58.43, 328.31°)
OKLab	oklab(40.05% 0.1393 -0.0851)
OKLCH	oklch(40.05% 0.163 328.6)
XYZ	xyz(10.3943, 5.4344, 16.4178)
Luminance	0.0543 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731672 #167317

analogous

#461673 #731672 #731644

triadic

#731672 #727316 #167273

tetradic

#731672 #734616 #167317 #164473

square

#731672 #734616 #167317 #164473

split-complementary

#731672 #447316 #167346

monochromatic

#1A0519 #400C3F #731672 #A620A5 #D72DD5

Accessibility & contrast

On white

10.06

#731672 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.09

#731672 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731672

10.06:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731672	#FFFFFF	#000000	##FFFFFF
##731672	1.00	10.06	2.09	10.06
#FFFFFF	10.06	1.00	21.00	1.00
#000000	2.09	21.00	1.00	21.00
##FFFFFF	10.06	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003A74

Deuteranopia (green-blind)

#324670

Tritanopia (blue-blind)

#772544

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #731672;
/* rgb */ color: rgb(115, 22, 114);
/* oklch */ color: oklch(40.0% 0.163 328.6);

Tailwind

colors: {
  custom: {
    50: '#9f609b',
    500: '#731672',
    950: '#000000',
  },
}

SCSS

$custom: #731672;
$custom-light: #9f609b;
$custom-dark: #000000;

JSON

{
  "hex": "#731672",
  "rgb": {
    "r": 115,
    "g": 22,
    "b": 114
  },
  "hsl": {
    "h": 300.645,
    "s": 67.883,
    "l": 26.863
  },
  "oklch": {
    "l": 0.40046,
    "c": 0.16322,
    "h": 328.6
  },
  "luminance": 0.05434
}

Semantic roles & 50–950 ramp

primary

#731672

secondary

#3CA93D

accent

#EB3F3D

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #731672

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →