#731671#731671

#731671 is a dark, vivid purple. Relative luminance 0.054; OKLCH L 40.0% C 0.162 H 329.1°. Best body text is #FFFFFF at 10.09:1 contrast (WCAG AA passes).

Color values

HEX	#731671
RGB	rgb(115, 22, 113)
HSL	hsl(301, 68%, 27%)
HSV	hsv(301, 81%, 45%)
CMYK	cmyk(0%, 80.9%, 1.7%, 54.9%)
CIE-LAB	lab(27.88, 49.55, -30.15)
CIE-LCH	lch(27.88, 58.00, 328.68°)
OKLab	oklab(39.98% 0.1393 -0.0835)
OKLCH	oklch(39.98% 0.162 329.1)
XYZ	xyz(10.3377, 5.4117, 16.1197)
Luminance	0.0541 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731671 #167318

analogous

#471673 #731671 #731643

triadic

#731671 #717316 #167173

tetradic

#731671 #734716 #167318 #164373

square

#731671 #734716 #167318 #164373

split-complementary

#731671 #437316 #167347

monochromatic

#1A0519 #400C3F #731671 #A620A3 #D72DD3

Accessibility & contrast

On white

10.09

#731671 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.08

#731671 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731671

10.09:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731671	#FFFFFF	#000000	##FFFFFF
##731671	1.00	10.09	2.08	10.09
#FFFFFF	10.09	1.00	21.00	1.00
#000000	2.08	21.00	1.00	21.00
##FFFFFF	10.09	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#023A73

Deuteranopia (green-blind)

#32466F

Tritanopia (blue-blind)

#772543

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #731671;
/* rgb */ color: rgb(115, 22, 113);
/* oklch */ color: oklch(40.0% 0.162 329.1);

Tailwind

colors: {
  custom: {
    50: '#9f609a',
    500: '#731671',
    950: '#000000',
  },
}

SCSS

$custom: #731671;
$custom-light: #9f609a;
$custom-dark: #000000;

JSON

{
  "hex": "#731671",
  "rgb": {
    "r": 115,
    "g": 22,
    "b": 113
  },
  "hsl": {
    "h": 301.29,
    "s": 67.883,
    "l": 26.863
  },
  "oklch": {
    "l": 0.39983,
    "c": 0.16243,
    "h": 329.1
  },
  "luminance": 0.05411
}

Semantic roles & 50–950 ramp

primary

#731671

secondary

#3CA93E

accent

#EB413D

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #731671

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →