#731670#731670

#731670 is a dark, vivid purple. Relative luminance 0.054; OKLCH L 39.9% C 0.162 H 329.6°. Best body text is #FFFFFF at 10.11:1 contrast (WCAG AA passes).

Color values

HEX	#731670
RGB	rgb(115, 22, 112)
HSL	hsl(302, 68%, 27%)
HSV	hsv(302, 81%, 45%)
CMYK	cmyk(0%, 80.9%, 2.6%, 54.9%)
CIE-LAB	lab(27.82, 49.38, -29.61)
CIE-LCH	lch(27.82, 57.57, 329.05°)
OKLab	oklab(39.92% 0.1393 -0.0819)
OKLCH	oklch(39.92% 0.162 329.6)
XYZ	xyz(10.2817, 5.3893, 15.8248)
Luminance	0.0539 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731670 #167319

analogous

#471673 #731670 #731642

triadic

#731670 #707316 #167073

tetradic

#731670 #734716 #167319 #164273

square

#731670 #734716 #167319 #164273

split-complementary

#731670 #427316 #167347

monochromatic

#1A0519 #400C3E #731670 #A620A2 #D72DD1

Accessibility & contrast

On white

10.11

#731670 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.08

#731670 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731670

10.11:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731670	#FFFFFF	#000000	##FFFFFF
##731670	1.00	10.11	2.08	10.11
#FFFFFF	10.11	1.00	21.00	1.00
#000000	2.08	21.00	1.00	21.00
##FFFFFF	10.11	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#043A72

Deuteranopia (green-blind)

#33466E

Tritanopia (blue-blind)

#772443

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #731670;
/* rgb */ color: rgb(115, 22, 112);
/* oklch */ color: oklch(39.9% 0.162 329.6);

Tailwind

colors: {
  custom: {
    50: '#9f6099',
    500: '#731670',
    950: '#000000',
  },
}

SCSS

$custom: #731670;
$custom-light: #9f6099;
$custom-dark: #000000;

JSON

{
  "hex": "#731670",
  "rgb": {
    "r": 115,
    "g": 22,
    "b": 112
  },
  "hsl": {
    "h": 301.935,
    "s": 67.883,
    "l": 26.863
  },
  "oklch": {
    "l": 0.3992,
    "c": 0.16163,
    "h": 329.6
  },
  "luminance": 0.05389
}

Semantic roles & 50–950 ramp

primary

#731670

secondary

#3CA940

accent

#EB433D

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #731670

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →