#731669#731669

#731669 is a dark, vivid purple. Relative luminance 0.052; OKLCH L 39.5% C 0.156 H 333.1°. Best body text is #FFFFFF at 10.25:1 contrast (WCAG AA passes).

Color values

HEX	#731669
RGB	rgb(115, 22, 105)
HSL	hsl(306, 68%, 27%)
HSV	hsv(306, 81%, 45%)
CMYK	cmyk(0%, 80.9%, 8.7%, 54.9%)
CIE-LAB	lab(27.41, 48.21, -25.75)
CIE-LCH	lch(27.41, 54.66, 331.90°)
OKLab	oklab(39.5% 0.1393 -0.0707)
OKLCH	oklch(39.5% 0.156 333.1)
XYZ	xyz(9.9070, 5.2394, 13.8514)
Luminance	0.0524 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731669 #167320

analogous

#4F1673 #731669 #73163A

triadic

#731669 #697316 #166973

tetradic

#731669 #734F16 #167320 #163A73

square

#731669 #734F16 #167320 #163A73

split-complementary

#731669 #3A7316 #16734F

monochromatic

#1A0517 #400C3A #731669 #A62098 #D72DC4

Accessibility & contrast

On white

10.25

#731669 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.05

#731669 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731669

10.25:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731669	#FFFFFF	#000000	##FFFFFF
##731669	1.00	10.25	2.05	10.25
#FFFFFF	10.25	1.00	21.00	1.00
#000000	2.05	21.00	1.00	21.00
##FFFFFF	10.25	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#11386B

Deuteranopia (green-blind)

#374567

Tritanopia (blue-blind)

#78213F

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #731669;
/* rgb */ color: rgb(115, 22, 105);
/* oklch */ color: oklch(39.5% 0.156 333.1);

Tailwind

colors: {
  custom: {
    50: '#9f5f94',
    500: '#731669',
    950: '#000000',
  },
}

SCSS

$custom: #731669;
$custom-light: #9f5f94;
$custom-dark: #000000;

JSON

{
  "hex": "#731669",
  "rgb": {
    "r": 115,
    "g": 22,
    "b": 105
  },
  "hsl": {
    "h": 306.452,
    "s": 67.883,
    "l": 26.863
  },
  "oklch": {
    "l": 0.39495,
    "c": 0.1562,
    "h": 333.1
  },
  "luminance": 0.05239
}

Semantic roles & 50–950 ramp

primary

#731669

secondary

#3CA948

accent

#EB503D

background

#FAF5F9

surface

#F4EAF1

border

#CEC6CB

text

#0F050D

muted

#7F797E

Preview Lab

Preview with #731669

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →