#731668#731668

#731668 is a dark, vivid purple. Relative luminance 0.052; OKLCH L 39.4% C 0.155 H 333.6°. Best body text is #FFFFFF at 10.28:1 contrast (WCAG AA passes).

Color values

HEX	#731668
RGB	rgb(115, 22, 104)
HSL	hsl(307, 68%, 27%)
HSV	hsv(307, 81%, 45%)
CMYK	cmyk(0%, 80.9%, 9.6%, 54.9%)
CIE-LAB	lab(27.35, 48.05, -25.19)
CIE-LCH	lch(27.35, 54.25, 332.33°)
OKLab	oklab(39.44% 0.1392 -0.0691)
OKLCH	oklch(39.44% 0.155 333.6)
XYZ	xyz(9.8559, 5.2190, 13.5823)
Luminance	0.0522 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731668 #167321

analogous

#501673 #731668 #73163A

triadic

#731668 #687316 #166873

tetradic

#731668 #735016 #167321 #163A73

square

#731668 #735016 #167321 #163A73

split-complementary

#731668 #3A7316 #167350

monochromatic

#1A0517 #400C3A #731668 #A62096 #D72DC3

Accessibility & contrast

On white

10.28

#731668 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.04

#731668 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731668

10.28:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731668	#FFFFFF	#000000	##FFFFFF
##731668	1.00	10.28	2.04	10.28
#FFFFFF	10.28	1.00	21.00	1.00
#000000	2.04	21.00	1.00	21.00
##FFFFFF	10.28	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#12386A

Deuteranopia (green-blind)

#374566

Tritanopia (blue-blind)

#79203E

Achromatopsia (no color)

#414141

Design tokens & code

CSS

--color: #731668;
/* rgb */ color: rgb(115, 22, 104);
/* oklch */ color: oklch(39.4% 0.155 333.6);

Tailwind

colors: {
  custom: {
    50: '#9f5f93',
    500: '#731668',
    950: '#000000',
  },
}

SCSS

$custom: #731668;
$custom-light: #9f5f93;
$custom-dark: #000000;

JSON

{
  "hex": "#731668",
  "rgb": {
    "r": 115,
    "g": 22,
    "b": 104
  },
  "hsl": {
    "h": 307.097,
    "s": 67.883,
    "l": 26.863
  },
  "oklch": {
    "l": 0.39436,
    "c": 0.15544,
    "h": 333.6
  },
  "luminance": 0.05218
}

Semantic roles & 50–950 ramp

primary

#731668

secondary

#3CA949

accent

#EB523D

background

#FAF5F9

surface

#F4EAF1

border

#CEC6CB

text

#0F050D

muted

#7F797E

Preview Lab

Preview with #731668

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →