#731667#731667

#731667 is a dark, vivid purple. Relative luminance 0.052; OKLCH L 39.4% C 0.155 H 334.1°. Best body text is #FFFFFF at 10.30:1 contrast (WCAG AA passes).

Color values

HEX	#731667
RGB	rgb(115, 22, 103)
HSL	hsl(308, 68%, 27%)
HSV	hsv(308, 81%, 45%)
CMYK	cmyk(0%, 80.9%, 10.4%, 54.9%)
CIE-LAB	lab(27.29, 47.89, -24.63)
CIE-LCH	lch(27.29, 53.85, 332.78°)
OKLab	oklab(39.38% 0.1392 -0.0675)
OKLCH	oklch(39.38% 0.155 334.1)
XYZ	xyz(9.8054, 5.1988, 13.3164)
Luminance	0.0520 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731667 #167322

analogous

#511673 #731667 #731639

triadic

#731667 #677316 #166773

tetradic

#731667 #735116 #167322 #163973

square

#731667 #735116 #167322 #163973

split-complementary

#731667 #397316 #167351

monochromatic

#1A0517 #400C39 #731667 #A62095 #D72DC1

Accessibility & contrast

On white

10.30

#731667 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.04

#731667 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731667

10.30:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731667	#FFFFFF	#000000	##FFFFFF
##731667	1.00	10.30	2.04	10.30
#FFFFFF	10.30	1.00	21.00	1.00
#000000	2.04	21.00	1.00	21.00
##FFFFFF	10.30	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#143869

Deuteranopia (green-blind)

#384565

Tritanopia (blue-blind)

#791F3E

Achromatopsia (no color)

#404040

Design tokens & code

CSS

--color: #731667;
/* rgb */ color: rgb(115, 22, 103);
/* oklch */ color: oklch(39.4% 0.155 334.1);

Tailwind

colors: {
  custom: {
    50: '#9f5f92',
    500: '#731667',
    950: '#000000',
  },
}

SCSS

$custom: #731667;
$custom-light: #9f5f92;
$custom-dark: #000000;

JSON

{
  "hex": "#731667",
  "rgb": {
    "r": 115,
    "g": 22,
    "b": 103
  },
  "hsl": {
    "h": 307.742,
    "s": 67.883,
    "l": 26.863
  },
  "oklch": {
    "l": 0.39378,
    "c": 0.15468,
    "h": 334.1
  },
  "luminance": 0.05198
}

Semantic roles & 50–950 ramp

primary

#731667

secondary

#3CA94A

accent

#EB533D

background

#FAF5F9

surface

#F4EAF1

border

#CEC6CB

text

#0F050D

muted

#7F797E

Preview Lab

Preview with #731667

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →