#731666#731666

#731666 is a dark, vivid purple. Relative luminance 0.052; OKLCH L 39.3% C 0.154 H 334.7°. Best body text is #FFFFFF at 10.32:1 contrast (WCAG AA passes).

Color values

HEX	#731666
RGB	rgb(115, 22, 102)
HSL	hsl(308, 68%, 27%)
HSV	hsv(308, 81%, 45%)
CMYK	cmyk(0%, 80.9%, 11.3%, 54.9%)
CIE-LAB	lab(27.24, 47.73, -24.07)
CIE-LCH	lch(27.24, 53.46, 333.24°)
OKLab	oklab(39.32% 0.1391 -0.0659)
OKLCH	oklch(39.32% 0.154 334.7)
XYZ	xyz(9.7555, 5.1788, 13.0536)
Luminance	0.0518 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731666 #167323

analogous

#521673 #731666 #731638

triadic

#731666 #667316 #166673

tetradic

#731666 #735216 #167323 #163873

square

#731666 #735216 #167323 #163873

split-complementary

#731666 #387316 #167352

monochromatic

#1A0517 #400C38 #731666 #A62094 #D72DBF

Accessibility & contrast

On white

10.32

#731666 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.04

#731666 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731666

10.32:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731666	#FFFFFF	#000000	##FFFFFF
##731666	1.00	10.32	2.04	10.32
#FFFFFF	10.32	1.00	21.00	1.00
#000000	2.04	21.00	1.00	21.00
##FFFFFF	10.32	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#153868

Deuteranopia (green-blind)

#384564

Tritanopia (blue-blind)

#791F3D

Achromatopsia (no color)

#404040

Design tokens & code

CSS

--color: #731666;
/* rgb */ color: rgb(115, 22, 102);
/* oklch */ color: oklch(39.3% 0.154 334.7);

Tailwind

colors: {
  custom: {
    50: '#9f5f92',
    500: '#731666',
    950: '#000000',
  },
}

SCSS

$custom: #731666;
$custom-light: #9f5f92;
$custom-dark: #000000;

JSON

{
  "hex": "#731666",
  "rgb": {
    "r": 115,
    "g": 22,
    "b": 102
  },
  "hsl": {
    "h": 308.387,
    "s": 67.883,
    "l": 26.863
  },
  "oklch": {
    "l": 0.3932,
    "c": 0.15393,
    "h": 334.7
  },
  "luminance": 0.05178
}

Semantic roles & 50–950 ramp

primary

#731666

secondary

#3CA94B

accent

#EB553D

background

#FAF5F9

surface

#F4EAF1

border

#CEC6CB

text

#0F050D

muted

#7F797E

Preview Lab

Preview with #731666

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →