#731665#731665

#731665 is a dark, vivid purple. Relative luminance 0.052; OKLCH L 39.3% C 0.153 H 335.2°. Best body text is #FFFFFF at 10.34:1 contrast (WCAG AA passes).

Color values

HEX	#731665
RGB	rgb(115, 22, 101)
HSL	hsl(309, 68%, 27%)
HSV	hsv(309, 81%, 45%)
CMYK	cmyk(0%, 80.9%, 12.2%, 54.9%)
CIE-LAB	lab(27.18, 47.57, -23.51)
CIE-LCH	lch(27.18, 53.06, 333.71°)
OKLab	oklab(39.26% 0.139 -0.0643)
OKLCH	oklch(39.26% 0.153 335.2)
XYZ	xyz(9.7062, 5.1591, 12.7940)
Luminance	0.0516 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731665 #167324

analogous

#531673 #731665 #731637

triadic

#731665 #657316 #166573

tetradic

#731665 #735316 #167324 #163773

square

#731665 #735316 #167324 #163773

split-complementary

#731665 #377316 #167353

monochromatic

#1A0517 #400C38 #731665 #A62092 #D72DBD

Accessibility & contrast

On white

10.34

#731665 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.03

#731665 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731665

10.34:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731665	#FFFFFF	#000000	##FFFFFF
##731665	1.00	10.34	2.03	10.34
#FFFFFF	10.34	1.00	21.00	1.00
#000000	2.03	21.00	1.00	21.00
##FFFFFF	10.34	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#163767

Deuteranopia (green-blind)

#384563

Tritanopia (blue-blind)

#791E3C

Achromatopsia (no color)

#404040

Design tokens & code

CSS

--color: #731665;
/* rgb */ color: rgb(115, 22, 101);
/* oklch */ color: oklch(39.3% 0.153 335.2);

Tailwind

colors: {
  custom: {
    50: '#9f5f91',
    500: '#731665',
    950: '#000000',
  },
}

SCSS

$custom: #731665;
$custom-light: #9f5f91;
$custom-dark: #000000;

JSON

{
  "hex": "#731665",
  "rgb": {
    "r": 115,
    "g": 22,
    "b": 101
  },
  "hsl": {
    "h": 309.032,
    "s": 67.883,
    "l": 26.863
  },
  "oklch": {
    "l": 0.39263,
    "c": 0.15318,
    "h": 335.2
  },
  "luminance": 0.05158
}

Semantic roles & 50–950 ramp

primary

#731665

secondary

#3CA94C

accent

#EB573D

background

#FAF5F8

surface

#F4EAF0

border

#CEC6CB

text

#0F050D

muted

#7F797D

Preview Lab

Preview with #731665

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →