#731664#731664

#731664 is a dark, vivid purple. Relative luminance 0.051; OKLCH L 39.2% C 0.152 H 335.7°. Best body text is #FFFFFF at 10.36:1 contrast (WCAG AA passes).

Color values

HEX	#731664
RGB	rgb(115, 22, 100)
HSL	hsl(310, 68%, 27%)
HSV	hsv(310, 81%, 45%)
CMYK	cmyk(0%, 80.9%, 13%, 54.9%)
CIE-LAB	lab(27.13, 47.42, -22.94)
CIE-LCH	lch(27.13, 52.67, 334.18°)
OKLab	oklab(39.21% 0.139 -0.0627)
OKLCH	oklch(39.21% 0.152 335.7)
XYZ	xyz(9.6575, 5.1396, 12.5375)
Luminance	0.0514 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731664 #167325

analogous

#541673 #731664 #731636

triadic

#731664 #647316 #166473

tetradic

#731664 #735416 #167325 #163673

square

#731664 #735416 #167325 #163673

split-complementary

#731664 #367316 #167354

monochromatic

#1A0516 #400C37 #731664 #A62091 #D72DBB

Accessibility & contrast

On white

10.36

#731664 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.03

#731664 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731664

10.36:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731664	#FFFFFF	#000000	##FFFFFF
##731664	1.00	10.36	2.03	10.36
#FFFFFF	10.36	1.00	21.00	1.00
#000000	2.03	21.00	1.00	21.00
##FFFFFF	10.36	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#173766

Deuteranopia (green-blind)

#394562

Tritanopia (blue-blind)

#791E3C

Achromatopsia (no color)

#404040

Design tokens & code

CSS

--color: #731664;
/* rgb */ color: rgb(115, 22, 100);
/* oklch */ color: oklch(39.2% 0.152 335.7);

Tailwind

colors: {
  custom: {
    50: '#9f5f90',
    500: '#731664',
    950: '#000000',
  },
}

SCSS

$custom: #731664;
$custom-light: #9f5f90;
$custom-dark: #000000;

JSON

{
  "hex": "#731664",
  "rgb": {
    "r": 115,
    "g": 22,
    "b": 100
  },
  "hsl": {
    "h": 309.677,
    "s": 67.883,
    "l": 26.863
  },
  "oklch": {
    "l": 0.39206,
    "c": 0.15244,
    "h": 335.7
  },
  "luminance": 0.05139
}

Semantic roles & 50–950 ramp

primary

#731664

secondary

#3CA94E

accent

#EB593D

background

#FAF5F8

surface

#F4EAF0

border

#CEC6CB

text

#0F050C

muted

#7F797D

Preview Lab

Preview with #731664

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →