#731663#731663

#731663 is a dark, vivid pink. Relative luminance 0.051; OKLCH L 39.1% C 0.152 H 336.3°. Best body text is #FFFFFF at 10.38:1 contrast (WCAG AA passes).

Color values

HEX	#731663
RGB	rgb(115, 22, 99)
HSL	hsl(310, 68%, 27%)
HSV	hsv(310, 81%, 45%)
CMYK	cmyk(0%, 80.9%, 13.9%, 54.9%)
CIE-LAB	lab(27.08, 47.26, -22.37)
CIE-LCH	lch(27.08, 52.29, 334.67°)
OKLab	oklab(39.15% 0.1389 -0.061)
OKLCH	oklch(39.15% 0.152 336.3)
XYZ	xyz(9.6094, 5.1204, 12.2842)
Luminance	0.0512 (WCAG relative)
Temperature	neutral
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731663 #167326

analogous

#551673 #731663 #731634

triadic

#731663 #637316 #166373

tetradic

#731663 #735516 #167326 #163473

square

#731663 #735516 #167326 #163473

split-complementary

#731663 #347316 #167355

monochromatic

#1A0516 #400C37 #731663 #A6208F #D72DB9

Accessibility & contrast

On white

10.38

#731663 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.02

#731663 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731663

10.38:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731663	#FFFFFF	#000000	##FFFFFF
##731663	1.00	10.38	2.02	10.38
#FFFFFF	10.38	1.00	21.00	1.00
#000000	2.02	21.00	1.00	21.00
##FFFFFF	10.38	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#183765

Deuteranopia (green-blind)

#394561

Tritanopia (blue-blind)

#791D3B

Achromatopsia (no color)

#404040

Design tokens & code

CSS

--color: #731663;
/* rgb */ color: rgb(115, 22, 99);
/* oklch */ color: oklch(39.1% 0.152 336.3);

Tailwind

colors: {
  custom: {
    50: '#9f5f8f',
    500: '#731663',
    950: '#000000',
  },
}

SCSS

$custom: #731663;
$custom-light: #9f5f8f;
$custom-dark: #000000;

JSON

{
  "hex": "#731663",
  "rgb": {
    "r": 115,
    "g": 22,
    "b": 99
  },
  "hsl": {
    "h": 310.323,
    "s": 67.883,
    "l": 26.863
  },
  "oklch": {
    "l": 0.3915,
    "c": 0.15171,
    "h": 336.3
  },
  "luminance": 0.0512
}

Semantic roles & 50–950 ramp

primary

#731663

secondary

#3CA94F

accent

#EB5B3D

background

#FAF5F8

surface

#F4EAF0

border

#CEC6CB

text

#0F050C

muted

#7F797D

Preview Lab

Preview with #731663

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →