#731661#731661

#731661 is a dark, vivid pink. Relative luminance 0.051; OKLCH L 39.0% C 0.150 H 337.4°. Best body text is #FFFFFF at 10.41:1 contrast (WCAG AA passes).

Color values

HEX#731661
RGBrgb(115, 22, 97)
HSLhsl(312, 68%, 27%)
HSVhsv(312, 81%, 45%)
CMYKcmyk(0%, 80.9%, 15.7%, 54.9%)
CIE-LABlab(26.97, 46.95, -21.23)
CIE-LCHlch(26.97, 51.53, 335.67°)
OKLaboklab(39.04% 0.1387 -0.0578)
OKLCHoklch(39.04% 0.15 337.4)
XYZxyz(9.5150, 5.0826, 11.7869)
Luminance0.0508 (WCAG relative)
Temperatureneutral
Familypink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary
#731661 #167328
analogous
#571673 #731661 #731633
triadic
#731661 #617316 #166173
tetradic
#731661 #735716 #167328 #163373
square
#731661 #735716 #167328 #163373
split-complementary
#731661 #337316 #167357
monochromatic
#1A0516 #400C36 #731661 #A6208C #D72DB6

Accessibility & contrast

On white

10.41
#731661 on #FFFFFF
AA ✓AA large ✓AAA ✓

On black

2.02
#731661 on #000000
AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731661
10.41:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg##731661#FFFFFF#000000##FFFFFF
##7316611.0010.412.0210.41
#FFFFFF10.411.0021.001.00
#0000002.0221.001.0021.00
##FFFFFF10.411.0021.001.00

Color blindness preview

Protanopia (red-blind)
#1A3763
Deuteranopia (green-blind)
#3A455F
Tritanopia (blue-blind)
#7A1C3A
Achromatopsia (no color)
#404040

Design tokens & code

CSS
--color: #731661;
/* rgb */ color: rgb(115, 22, 97);
/* oklch */ color: oklch(39.0% 0.150 337.4);
Tailwind
colors: {
  custom: {
    50: '#9f5f8e',
    500: '#731661',
    950: '#000000',
  },
}
SCSS
$custom: #731661;
$custom-light: #9f5f8e;
$custom-dark: #000000;
JSON
{
  "hex": "#731661",
  "rgb": {
    "r": 115,
    "g": 22,
    "b": 97
  },
  "hsl": {
    "h": 311.613,
    "s": 67.883,
    "l": 26.863
  },
  "oklch": {
    "l": 0.39039,
    "c": 0.15025,
    "h": 337.4
  },
  "luminance": 0.05082
}

Semantic roles & 50–950 ramp

primary
#731661
secondary
#3CA951
accent
#EB5F3D
background
#FAF5F8
surface
#F4EAF0
border
#CEC6CB
text
#0F050C
muted
#7F797D

Preview Lab

Preview with #731661

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →

#731661 Color — HEX, RGB, HSL, OKLCH & Contrast — Tintiva