#731618#731618
#731618 is a dark, vivid red. Relative luminance 0.043; OKLCH L 36.5% C 0.127 H 25.3°. Best body text is #FFFFFF at 11.31:1 contrast (WCAG AA passes).
Color values
| HEX | #731618 |
|---|---|
| RGB | rgb(115, 22, 24) |
| HSL | hsl(359, 68%, 27%) |
| HSV | hsv(359, 81%, 45%) |
| CMYK | cmyk(0%, 80.9%, 79.1%, 54.9%) |
| CIE-LAB | lab(24.59, 39.70, 24.34) |
| CIE-LCH | lch(24.59, 46.57, 31.51°) |
| OKLab | oklab(36.53% 0.1149 0.0542) |
| OKLCH | oklch(36.53% 0.127 25.3) |
| XYZ | xyz(7.5229, 4.2858, 1.2951) |
| Luminance | 0.0428 (WCAG relative) |
| Temperature | warm |
| Family | red |
Closest named colors
Rosewood
#65000B
ΔE00 3.84
Reddy Brown
#6E1005
ΔE00 4.46
Blood
#770001
ΔE00 4.73
Burgundy
#800020
ΔE00 4.82
Claret
#680018
ΔE00 5.11
Crimson (survey)
#8C000F
ΔE00 5.64
Perceptual scales
Shades
Tints
Tones
OKLCH scale
Color harmonies
complementary
#731618 #167371
analogous
#731647 #731618 #734316
triadic
#731618 #187316 #161873
tetradic
#731618 #477316 #167371 #431673
square
#731618 #477316 #167371 #431673
split-complementary
#731618 #167343 #164773
monochromatic
#1A0505 #400C0D #731618 #A62023 #D72D30
Accessibility & contrast
On white
11.31
#731618 on #FFFFFF
AA ✓AA large ✓AAA ✓
On black
1.86
#731618 on #000000
AA ✗AA large ✗AAA ✗
Best text color
#FFFFFF on #731618
11.31:1 — WCAG AA (normal text) passes
Contrast matrix
| fg \ bg | ##731618 | #FFFFFF | #000000 | ##FFFFFF |
|---|---|---|---|---|
| ##731618 | 1.00 | 11.31 | 1.86 | 11.31 |
| #FFFFFF | 11.31 | 1.00 | 21.00 | 1.00 |
| #000000 | 1.86 | 21.00 | 1.00 | 21.00 |
| ##FFFFFF | 11.31 | 1.00 | 21.00 | 1.00 |
Color blindness preview
Protanopia (red-blind)
#332E17
Deuteranopia (green-blind)
#4A4214
Tritanopia (blue-blind)
#7F0018
Achromatopsia (no color)
#3A3A3A
Design tokens & code
CSS
--color: #731618; /* rgb */ color: rgb(115, 22, 24); /* oklch */ color: oklch(36.5% 0.127 25.3);
Tailwind
colors: {
custom: {
50: '#a35d55',
500: '#731618',
950: '#000000',
},
}SCSS
$custom: #731618; $custom-light: #a35d55; $custom-dark: #000000;
JSON
{
"hex": "#731618",
"rgb": {
"r": 115,
"g": 22,
"b": 24
},
"hsl": {
"h": 358.71,
"s": 67.883,
"l": 26.863
},
"oklch": {
"l": 0.36531,
"c": 0.12705,
"h": 25.3
},
"luminance": 0.04285
}Semantic roles & 50–950 ramp
primary
#731618
secondary
#3CA9A6
accent
#EBE73D
background
#FAF5F4
surface
#F4E9E8
border
#CEC5C4
text
#100503
muted
#7F7978