#731574#731574

#731574 is a dark, vivid purple. Relative luminance 0.054; OKLCH L 40.1% C 0.166 H 327.7°. Best body text is #FFFFFF at 10.06:1 contrast (WCAG AA passes).

Color values

HEX	#731574
RGB	rgb(115, 21, 116)
HSL	hsl(299, 69%, 27%)
HSV	hsv(299, 82%, 45%)
CMYK	cmyk(0.9%, 81.9%, 0%, 54.5%)
CIE-LAB	lab(27.96, 50.35, -31.94)
CIE-LCH	lch(27.96, 59.63, 327.62°)
OKLab	oklab(40.1% 0.1401 -0.0887)
OKLCH	oklch(40.1% 0.166 327.7)
XYZ	xyz(10.4906, 5.4429, 17.0177)
Luminance	0.0544 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731574 #167415

analogous

#431574 #731574 #741546

triadic

#731574 #747315 #157473

tetradic

#731574 #744315 #167415 #154674

square

#731574 #744315 #167415 #154674

split-complementary

#731574 #467415 #157443

monochromatic

#1A051A #400C40 #731574 #A61EA8 #D72BD9

Accessibility & contrast

On white

10.06

#731574 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.09

#731574 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731574

10.06:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731574	#FFFFFF	#000000	##FFFFFF
##731574	1.00	10.06	2.09	10.06
#FFFFFF	10.06	1.00	21.00	1.00
#000000	2.09	21.00	1.00	21.00
##FFFFFF	10.06	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003A76

Deuteranopia (green-blind)

#304672

Tritanopia (blue-blind)

#772645

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #731574;
/* rgb */ color: rgb(115, 21, 116);
/* oklch */ color: oklch(40.1% 0.166 327.7);

Tailwind

colors: {
  custom: {
    50: '#9f609c',
    500: '#731574',
    950: '#000000',
  },
}

SCSS

$custom: #731574;
$custom-light: #9f609c;
$custom-dark: #000000;

JSON

{
  "hex": "#731574",
  "rgb": {
    "r": 115,
    "g": 21,
    "b": 116
  },
  "hsl": {
    "h": 299.368,
    "s": 69.343,
    "l": 26.863
  },
  "oklch": {
    "l": 0.40102,
    "c": 0.16577,
    "h": 327.7
  },
  "luminance": 0.05442
}

Semantic roles & 50–950 ramp

primary

#731574

secondary

#3CAA3B

accent

#EC3C3D

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #731574

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →