#731572#731572

#731572 is a dark, vivid purple. Relative luminance 0.054; OKLCH L 40.0% C 0.164 H 328.6°. Best body text is #FFFFFF at 10.10:1 contrast (WCAG AA passes).

Color values

HEX	#731572
RGB	rgb(115, 21, 114)
HSL	hsl(301, 69%, 27%)
HSV	hsv(301, 82%, 45%)
CMYK	cmyk(0%, 81.7%, 0.9%, 54.9%)
CIE-LAB	lab(27.84, 50.01, -30.86)
CIE-LCH	lch(27.84, 58.76, 328.33°)
OKLab	oklab(39.97% 0.1401 -0.0855)
OKLCH	oklch(39.97% 0.164 328.6)
XYZ	xyz(10.3756, 5.3969, 16.4116)
Luminance	0.0540 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731572 #157316

analogous

#451573 #731572 #731543

triadic

#731572 #727315 #157273

tetradic

#731572 #734515 #157316 #154373

square

#731572 #734515 #157316 #154373

split-complementary

#731572 #437315 #157345

monochromatic

#1A051A #3F0C3F #731572 #A71EA5 #D82AD6

Accessibility & contrast

On white

10.10

#731572 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.08

#731572 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731572

10.10:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731572	#FFFFFF	#000000	##FFFFFF
##731572	1.00	10.10	2.08	10.10
#FFFFFF	10.10	1.00	21.00	1.00
#000000	2.08	21.00	1.00	21.00
##FFFFFF	10.10	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#003A74

Deuteranopia (green-blind)

#314670

Tritanopia (blue-blind)

#772544

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #731572;
/* rgb */ color: rgb(115, 21, 114);
/* oklch */ color: oklch(40.0% 0.164 328.6);

Tailwind

colors: {
  custom: {
    50: '#9f609b',
    500: '#731572',
    950: '#000000',
  },
}

SCSS

$custom: #731572;
$custom-light: #9f609b;
$custom-dark: #000000;

JSON

{
  "hex": "#731572",
  "rgb": {
    "r": 115,
    "g": 21,
    "b": 114
  },
  "hsl": {
    "h": 300.638,
    "s": 69.118,
    "l": 26.667
  },
  "oklch": {
    "l": 0.39974,
    "c": 0.16417,
    "h": 328.6
  },
  "luminance": 0.05396
}

Semantic roles & 50–950 ramp

primary

#731572

secondary

#3BA93C

accent

#EC3E3C

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #731572

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →