#731571#731571

#731571 is a dark, vivid purple. Relative luminance 0.054; OKLCH L 39.9% C 0.163 H 329.1°. Best body text is #FFFFFF at 10.12:1 contrast (WCAG AA passes).

Color values

HEX	#731571
RGB	rgb(115, 21, 113)
HSL	hsl(301, 69%, 27%)
HSV	hsv(301, 82%, 45%)
CMYK	cmyk(0%, 81.7%, 1.7%, 54.9%)
CIE-LAB	lab(27.78, 49.84, -30.31)
CIE-LCH	lch(27.78, 58.33, 328.69°)
OKLab	oklab(39.91% 0.1402 -0.084)
OKLCH	oklch(39.91% 0.163 329.1)
XYZ	xyz(10.3189, 5.3742, 16.1134)
Luminance	0.0537 (WCAG relative)
Temperature	neutral
Family	purple

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731571 #157317

analogous

#461573 #731571 #731542

triadic

#731571 #717315 #157173

tetradic

#731571 #734615 #157317 #154273

square

#731571 #734615 #157317 #154273

split-complementary

#731571 #427315 #157346

monochromatic

#1A0519 #3F0C3E #731571 #A71EA4 #D82AD4

Accessibility & contrast

On white

10.12

#731571 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

2.07

#731571 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731571

10.12:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731571	#FFFFFF	#000000	##FFFFFF
##731571	1.00	10.12	2.07	10.12
#FFFFFF	10.12	1.00	21.00	1.00
#000000	2.07	21.00	1.00	21.00
##FFFFFF	10.12	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#013A73

Deuteranopia (green-blind)

#32466F

Tritanopia (blue-blind)

#772443

Achromatopsia (no color)

#424242

Design tokens & code

CSS

--color: #731571;
/* rgb */ color: rgb(115, 21, 113);
/* oklch */ color: oklch(39.9% 0.163 329.1);

Tailwind

colors: {
  custom: {
    50: '#9f609a',
    500: '#731571',
    950: '#000000',
  },
}

SCSS

$custom: #731571;
$custom-light: #9f609a;
$custom-dark: #000000;

JSON

{
  "hex": "#731571",
  "rgb": {
    "r": 115,
    "g": 21,
    "b": 113
  },
  "hsl": {
    "h": 301.277,
    "s": 69.118,
    "l": 26.667
  },
  "oklch": {
    "l": 0.3991,
    "c": 0.16338,
    "h": 329.1
  },
  "luminance": 0.05373
}

Semantic roles & 50–950 ramp

primary

#731571

secondary

#3BA93D

accent

#EC403C

background

#FAF6F9

surface

#F4EBF2

border

#CEC6CC

text

#0F050E

muted

#7F7A7E

Preview Lab

Preview with #731571

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →