#731549#731549

#731549 is a dark, vivid pink. Relative luminance 0.047; OKLCH L 37.8% C 0.136 H 352.2°. Best body text is #FFFFFF at 10.87:1 contrast (WCAG AA passes).

Color values

HEX	#731549
RGB	rgb(115, 21, 73)
HSL	hsl(327, 69%, 27%)
HSV	hsv(327, 82%, 45%)
CMYK	cmyk(0%, 81.7%, 36.5%, 54.9%)
CIE-LAB	lab(25.75, 43.99, -7.18)
CIE-LCH	lch(25.75, 44.57, 350.74°)
OKLab	oklab(37.8% 0.135 -0.0185)
OKLCH	oklch(37.8% 0.136 352.2)
XYZ	xyz(8.5415, 4.6633, 6.7523)
Luminance	0.0466 (WCAG relative)
Temperature	warm
Family	pink

Closest named colors

Perceptual scales

Shades

Tints

Tones

OKLCH scale

Color harmonies

complementary

#731549 #15733F

analogous

#6E1573 #731549 #73151A

triadic

#731549 #497315 #154973

tetradic

#731549 #736E15 #15733F #151A73

square

#731549 #736E15 #15733F #151A73

split-complementary

#731549 #1A7315 #15736E

monochromatic

#1A0510 #3F0C28 #731549 #A71E6A #D82A8A

Accessibility & contrast

On white

10.87

#731549 on #FFFFFF

AA ✓AA large ✓AAA ✓

On black

1.93

#731549 on #000000

AA ✗AA large ✗AAA ✗

Best text color

#FFFFFF on #731549

10.87:1 — WCAG AA (normal text) passes

Contrast matrix

fg \ bg	##731549	#FFFFFF	#000000	##FFFFFF
##731549	1.00	10.87	1.93	10.87
#FFFFFF	10.87	1.00	21.00	1.00
#000000	1.93	21.00	1.00	21.00
##FFFFFF	10.87	1.00	21.00	1.00

Color blindness preview

Protanopia (red-blind)

#27324A

Deuteranopia (green-blind)

#424347

Tritanopia (blue-blind)

#7C0B2D

Achromatopsia (no color)

#3D3D3D

Design tokens & code

CSS

--color: #731549;
/* rgb */ color: rgb(115, 21, 73);
/* oklch */ color: oklch(37.8% 0.136 352.2);

Tailwind

colors: {
  custom: {
    50: '#9f5e7b',
    500: '#731549',
    950: '#000000',
  },
}

SCSS

$custom: #731549;
$custom-light: #9f5e7b;
$custom-dark: #000000;

JSON

{
  "hex": "#731549",
  "rgb": {
    "r": 115,
    "g": 21,
    "b": 73
  },
  "hsl": {
    "h": 326.809,
    "s": 69.118,
    "l": 26.667
  },
  "oklch": {
    "l": 0.37797,
    "c": 0.13626,
    "h": 352.2
  },
  "luminance": 0.04662
}

Semantic roles & 50–950 ramp

primary

#731549

secondary

#3BA96C

accent

#EC8B3C

background

#FAF5F7

surface

#F4EAEE

border

#CEC6C9

text

#0F0509

muted

#7F797B

Preview Lab

Preview with #731549

Body copy rendered with the generated semantic roles for this colour.

Preview Lab → · Contrast checker → · Palette generator →